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Business 109
Introduction to Business
Course Syllabus for Section 3820
Tuesdays and Thursdays: 11:00 a.m. - 12:20 p.m.; BFL 102
Term: Fall 2013 (8/20-12/10)
Instructor: Charlie Shi
Email: Use WebCT Mail Function (Or cshi@dvc.edu if there is no WebCT access)
Phone: (925) 969-2352 (Email is the preferred way of reaching me)
Office Hours: In Office or Online Via WebCT Chat or Skype
(In Person: Tue Thu 1-2pm, BFL 226; Online: Mon Wed 9:30-11am;
Other times or office meetings are possible-Please email me on WebCT for an appointment)
I. COURSE DESCRIPTION
Business 109 will provide an introduction to the modern business enterprise. We will examine the role of business in a market economy, survey current business trends and the global, financial, and social environment in which businesses exist and operate. Moreover, the course will describe the evolution, formation and management of American and international businesses, and provide a basic understanding of various functional areas of business, including economics, marketing, finance, management, human resources, international operations, and business decision making using information technology.
In lieu of a final exam, students will be able to get additional experience in the business world through a semester-long final project of building a comprehensive profile of an actual business. The Business Profile project consists of a series of three (3) written research assignments, including corporate background as well as business strategies and practices related to marketing, management, and finance. Students have a choice of either working alone or in a team of two. For extra credit, students may present the profile of the particular business to the entire class at the end of the course.
II. LEARNING OBJECTIVES
Students will learn to:
a. Analyze the relationship and interaction between business enterprises and other institutions
b. Develop basic business vocabulary and a familiarity
Introduction to Business
Course Syllabus for Section 3820
Tuesdays and Thursdays: 11:00 a.m. - 12:20 p.m.; BFL 102
Term: Fall 2013 (8/20-12/10)
Instructor: Charlie Shi
Email: Use WebCT Mail Function (Or cshi@dvc.edu if there is no WebCT access)
Phone: (925) 969-2352 (Email is the preferred way of reaching me)
Office Hours: In Office or Online Via WebCT Chat or Skype
(In Person: Tue Thu 1-2pm, BFL 226; Online: Mon Wed 9:30-11am;
Other times or office meetings are possible-Please email me on WebCT for an appointment)
I. COURSE DESCRIPTION
Business 109 will provide an introduction to the modern business enterprise. We will examine the role of business in a market economy, survey current business trends and the global, financial, and social environment in which businesses exist and operate. Moreover, the course will describe the evolution, formation and management of American and international businesses, and provide a basic understanding of various functional areas of business, including economics, marketing, finance, management, human resources, international operations, and business decision making using information technology.
In lieu of a final exam, students will be able to get additional experience in the business world through a semester-long final project of building a comprehensive profile of an actual business. The Business Profile project consists of a series of three (3) written research assignments, including corporate background as well as business strategies and practices related to marketing, management, and finance. Students have a choice of either working alone or in a team of two. For extra credit, students may present the profile of the particular business to the entire class at the end of the course.
II. LEARNING OBJECTIVES
Students will learn to:
a. Analyze the relationship and interaction between business enterprises and other institutions
b. Develop basic business vocabulary and a familiarity