Service Encounter Report
Service Marketing
Service Encounter Report
Assignment 2
Name: Sun Yi
Due day: 19/09/2012
Letter of transmittal
Dear CEO
As an employee of the hotel, I hope this report can help the hotel's long-term development, improve a lot shortcomings and defects of service, and improve staff quality, service attitude and service level, increase the competitiveness of the hotel.
In recent years, there are more and more competition for hotel, peripheral consumption level unceasing enhancement, I believe that the management also felt the pressure by competitors, as a large hotel, it is necessary to improve the competitiveness, first of all，we must considerate the service marketing. We are the service industry after all; the customer is really pays attention to the level of service. We must catch this factor, then we can develop good service project.
The following article I'll specific analysis of the content of the service marketing, and guide. In order to improve the employee services and hotel overall image and operation to provide help. Yi Sun 12.09.2012
Service Encounter Report of Hotel
Executive Summary
The purpose of this article is to introduce the connotation of tourism hotel service marketing at the first, then analyses the characteristics of tourism hotel service marketing, and finally, analyses the tourism hotel service marketing strategy. And also in this essay, I will discuss the specific contents of the service marketing, and components.
Table of contents
1. Introduction
2. connotation of Tourism hotel service marketing
3. characteristics of Tourism hotel service marketing
4. discussion of marketing strategy
5. Conclusions
6. References
1. introduction With the development of global tourism, hotel industry also get fast
Service Encounter Report
Assignment 2
Name: Sun Yi
Due day: 19/09/2012
Letter of transmittal
Dear CEO
As an employee of the hotel, I hope this report can help the hotel's long-term development, improve a lot shortcomings and defects of service, and improve staff quality, service attitude and service level, increase the competitiveness of the hotel.
In recent years, there are more and more competition for hotel, peripheral consumption level unceasing enhancement, I believe that the management also felt the pressure by competitors, as a large hotel, it is necessary to improve the competitiveness, first of all，we must considerate the service marketing. We are the service industry after all; the customer is really pays attention to the level of service. We must catch this factor, then we can develop good service project.
The following article I'll specific analysis of the content of the service marketing, and guide. In order to improve the employee services and hotel overall image and operation to provide help. Yi Sun 12.09.2012
Service Encounter Report of Hotel
Executive Summary
The purpose of this article is to introduce the connotation of tourism hotel service marketing at the first, then analyses the characteristics of tourism hotel service marketing, and finally, analyses the tourism hotel service marketing strategy. And also in this essay, I will discuss the specific contents of the service marketing, and components.
Table of contents
1. Introduction
2. connotation of Tourism hotel service marketing
3. characteristics of Tourism hotel service marketing
4. discussion of marketing strategy
5. Conclusions
6. References
1. introduction With the development of global tourism, hotel industry also get fast
References: 2. Grönroos, Christian, European Journal of Marketing, Volume 16, Number 7, 1993 , pp. 30-41(12) 3