created the need to mobilize the members of the unit and recruit necessary external stakeholders with content knowledge and community reputation to generate action. Before her departure, the OD consultants met with the director to identify a range of community stakeholders to interview. The interviews were important in the process of establishing relationships with key stakeholders thereby, assisting in the identification of community members who could provide leadership on the project. The interviews also helped the OD consultants to build their knowledge of the issue.
In generating commitment to change organizations must create a readiness for change within the organization and also successfully overcome resistance to such change.
1) Organizations need to be sensitized to pressures for change. This can be achieved by encouraging organizations’ leaders to cultivate external networks that comprise people or organizations with different perspectives, by visiting other organizations to gain exposure to new ideas and methods or by using external standards of performance as opposed to the organization’s own past standards of performance. By securing this kind of knowledge first hand, organizations’ leaders will be more set on commitment to change. 2) Organizations need to reveal discrepancies between current and desired states. To this end information about the organization’s current functioning is gathered and compared with desired states of operations. Any discrepancies discovered can motivate organizations’ members to initiate corrective change
action. 3) Organizations need to convey credible positive expectations for change. It is important to communicate realistic, positive expectations about organizational change since expectations can play a crucial role in generating motivation for change. When members expect success, they are more likely to develop greater commitment to the change process. 4) In generating commitment to change it is also important to communicate adequately and effectively with all organization members who will be affected by the change. It is also essential for leaders to manage communication so that members will receive the desired information as it was intended to be communicated. 5) Organizations must remember that participation and involvement is one of the most effective strategies in motivating commitment to change. Members’ involvement in the change process increases the likelihood that there will be less resistance to change since, as a result of participation in the process, it now suits members’ interests to be committed to implementing the change.