sha lalalal
PR Model
Samsung has applied some Public Relations Model into its business to build a better relationship between the organization and the public. From the perspective of PR communication function of Samsung, they organise several tasks to serve the society, the first PR model is two-way symmetrical, this PR Model is more to create a mutual understanding rather than persuasion from the organization to the public.
For example, Samsung has held a volunteering activity during the October of 2013 as part of the event of the Global Grand Volunteering Festival. The staffs of Samsung have taken part in this program to provide help in a Food Bank with the local community, in the same time; they also participated in an environment improvement program for the local high school. The participating employees are including the Vice President – Jeong Soo Kim. In the program, they took part the whole process of packaging and distributing the foods for the needy families and children.
This action shows that besides then the concern on business, Samsung always put effort to serve the communities. The PR practitioner of Samsung play a role as mediator between organization and its public, it also indirectly increase the brand image of Samsung.
Furthermore, Samsung also applied another PR model which is the two-way asymmetrical, which is a type of two-way communication that designed to persuade public scientifically via PR functions. Samsung has using skills such as research to understand the public or customers’ need.
For example, the official website of Samsung has provided the customer support service, the purpose of the service is to communicate with customers; it does make the customer relationship getting closer with the company. Based on the opinion or suggestion from them, Samsung can improve in their product or service all the time, this is one of the ways that makes Samsung as one of the leading organization in the global market.
Besides that, one of the
Samsung has applied some Public Relations Model into its business to build a better relationship between the organization and the public. From the perspective of PR communication function of Samsung, they organise several tasks to serve the society, the first PR model is two-way symmetrical, this PR Model is more to create a mutual understanding rather than persuasion from the organization to the public.
For example, Samsung has held a volunteering activity during the October of 2013 as part of the event of the Global Grand Volunteering Festival. The staffs of Samsung have taken part in this program to provide help in a Food Bank with the local community, in the same time; they also participated in an environment improvement program for the local high school. The participating employees are including the Vice President – Jeong Soo Kim. In the program, they took part the whole process of packaging and distributing the foods for the needy families and children.
This action shows that besides then the concern on business, Samsung always put effort to serve the communities. The PR practitioner of Samsung play a role as mediator between organization and its public, it also indirectly increase the brand image of Samsung.
Furthermore, Samsung also applied another PR model which is the two-way asymmetrical, which is a type of two-way communication that designed to persuade public scientifically via PR functions. Samsung has using skills such as research to understand the public or customers’ need.
For example, the official website of Samsung has provided the customer support service, the purpose of the service is to communicate with customers; it does make the customer relationship getting closer with the company. Based on the opinion or suggestion from them, Samsung can improve in their product or service all the time, this is one of the ways that makes Samsung as one of the leading organization in the global market.
Besides that, one of the