Shanghai Wireless Cafe Case Study
GVE Coursework Handout
January 9
2015
The Shanghai Wireless Cafe serves as a restaurant as well as a hotspot for wireless users. In order for the cafe to maintain their competitive advantage, they have to consider how to use latest technology trends so as to keep the business profitable and popular. To this direction, this paper focuses on Web 2.0, Mobile and E-commerce technologies, analyzing the risks and benefits of each area and how each of them can contribute to the expand of Shanghai Wireless Café.
Christos Panagiotou
Table of Contents
1. Introduction 2
2. Main Body 3
2.1 Social Networks and Web 2.0 3
2.1.1 Case 1 3
2.1.2 Case 2 3
2.1.3 Case 3 4
2.1.4 Case 4 4
2.1.5 Case 5 5
2.1.6 Case 6 6
2.2 Mobile and wireless environment 6
2.2.1 Case 1 7
2.2.2 Case 2 8
2.2.3 Case 3 8
2.3 E‐commerce and E‐business 8
2.3.1 Case 1 9
2.3.2 Case 2 10
2.3.3 Case 3 10
3. Conclusion 11
1. Introduction
The Shanghai Wireless Cafe serves as a restaurant as well as a hotspot for Wireless users. Its location on the famous Bund along the Huangpu River makes it a destination for locals and visitors. The Café was awarded the Shanghai “Golden Chopsticks”, an award for best Chinese cuisine and Shanghai Reader’s survey restaurant award, for best Wireless connectivity.
We would definitely say that Shanghai Wireless Cafe is a digital enterprise …show more content…
Satisfied or dissatisfied customers will be able to post their comments/complaints in public, and an employee will be assigned to review and reply (mostly to the complaints). One of the tech support employees will be responsible for updating the page with photos, daily menu, offers, facilities, discounts etc. Extra discount will be offered for the users that will promote Wireless Café page to their personal page or through other social
January 9
2015
The Shanghai Wireless Cafe serves as a restaurant as well as a hotspot for wireless users. In order for the cafe to maintain their competitive advantage, they have to consider how to use latest technology trends so as to keep the business profitable and popular. To this direction, this paper focuses on Web 2.0, Mobile and E-commerce technologies, analyzing the risks and benefits of each area and how each of them can contribute to the expand of Shanghai Wireless Café.
Christos Panagiotou
Table of Contents
1. Introduction 2
2. Main Body 3
2.1 Social Networks and Web 2.0 3
2.1.1 Case 1 3
2.1.2 Case 2 3
2.1.3 Case 3 4
2.1.4 Case 4 4
2.1.5 Case 5 5
2.1.6 Case 6 6
2.2 Mobile and wireless environment 6
2.2.1 Case 1 7
2.2.2 Case 2 8
2.2.3 Case 3 8
2.3 E‐commerce and E‐business 8
2.3.1 Case 1 9
2.3.2 Case 2 10
2.3.3 Case 3 10
3. Conclusion 11
1. Introduction
The Shanghai Wireless Cafe serves as a restaurant as well as a hotspot for Wireless users. Its location on the famous Bund along the Huangpu River makes it a destination for locals and visitors. The Café was awarded the Shanghai “Golden Chopsticks”, an award for best Chinese cuisine and Shanghai Reader’s survey restaurant award, for best Wireless connectivity.
We would definitely say that Shanghai Wireless Cafe is a digital enterprise …show more content…
Satisfied or dissatisfied customers will be able to post their comments/complaints in public, and an employee will be assigned to review and reply (mostly to the complaints). One of the tech support employees will be responsible for updating the page with photos, daily menu, offers, facilities, discounts etc. Extra discount will be offered for the users that will promote Wireless Café page to their personal page or through other social