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Shangri La

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Shangri La
Table of contents
Title Page
• Overview 1
• Board of Director 2
• Shangri-La Culture 3 o Philosophy 3 o Vision 3 o Mission 4 o Guiding principle 4
• Product and Services 5
• Company Analysis 6 o SWOT analysis 6 o Location analysis 6 o Forecasting 7
• Competitor 9
• Current issue 10
• Recommendation 12
• Conclusion 12
• References 13

Overview
Shangri-La Hotels and Resorts is the world’s largest Asia-based luxury hotel group, welcomes business and leisure travelers with award winning Asian hospitality. Shangri-La Hotel and Resorts began in year 1971 with the first deluxe hotel in Singapore. The group now has 52 deluxe hotels and resorts located in Asia and Middle East cities. There are new properties under development in Europe and North America.

Shangri-La Hotels and Resorts group has several brands name,
• Shangri-La City Hotels
• Shangri-La Resorts
• Traders Hotels
• Chi, The Spa at Shangri-La
Besides this, the group also provides services at two of the Asia’s most well known clubs, the Aberdeen Marina Club in Hong Kong and the Xili Golf and Country Club in Shenzhen, China.

Shangri-La Traders Hotel, Penang is one of Traders Hotel of the group in Malaysia. Shangri-La Traders Hotel, Penang is located in the heart of the Georgetown. Shangri-La Trader Hotel supported by superb meeting facilities, a modern business center and a fully equipped fitness center. The rooms and suites offer a complete range of amenities that one would expect from a 5 star hotel.

Shangri-La Traders Hotel, Penang is one of the topnotch award winning trader’s hotels. Board of Director
Recognizing that a passion for excellence cascades from the upper levels of an organization, Shangri-La Hotels and Resorts has carefully selected the members of it executive team [2]. This shows that high level manager need to have a very good conceptual skill, and able to forecast things will go to happen in the future. This will lead the company to a better


References: 1. http://www.shangri-la.com/en/corporate/aboutus/mission (Shangri-La Culture) 2. http://www.shangri-la.com/en/corporate/aboutus/management (Shangri-La Management) 3. http://www.tamu-commerce.edu/mktmgt/faculty/odom/mgt307/forecast.htm (Texas A&M University Commerce) 4. http://www.spto.org/spto/export/sites/spto/news/press/newsletter26_04.shtml (South Pacific Tourism Organization weekly newsletter)
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