Share A Coke Campaign Analysis

In advertising campaigns, the message been expressed is just as important as the target audience. If people get the wrong impressions from an advertisement, it could potentially lead to the campaign completely failing. For this reason, it is absolutely necessary that the right messages are conveyed so aims can be reached and to safe any inconvenience.
In light of the “Share a Coke’s” campaign messaging and theme, the main messages been communicated were to ““Share a Coke” with friends”, “family” or “people you know” or” express yourself” by buying a coke with your name on it. These form of integrated marketing techniques played on the fact people get satisfaction out of having their names on things. It gives them a sense of uniqueness that