As part of the sensor industry, The Flopping Fish Inc. is a technology based company that creates sensors for other businesses that can be utilized and in corporate in cameras, biometric devices, and labs. Our products allow us to enter into multiple and diverse arenas such as: genetics, power generation, and satellites.
Corporate Background Information The Flopping Fish, Inc. was incorporated in Central Pennsylvania in 1995 through the separation of a sensor monopoly. The monopoly was divided into six individual companies who now make up the sensor industry. Each company has multiple product segments in high and low technology markets. When time went on, each company has gradually differentiated the products from the other companies by monitoring product price, reliability, performance, size and age. In the last 8 years, the Flopping Fish, Inc. sustained significant loss with negative
How we separated from a monopoly into individual companies.
Who are our competitors?
Original Strategy: Niche Differentiation Strategy
The Flopping Fish, Inc. initially focused on the high technology segments of the electric sensor industry. In hopes of gaining a competitive advantage, we decided to distinguish our products through excellent design, high awareness, easy accessibility, and product extenders. In order to align our customers’ needs with our business, we developed our R&D center to attempt to keep pace with our customers’ demand and offer improved quality and performance. Our products would then be targeted toward a niche market with higher customer expectation on quality performance rather than cost effectiveness.
The Flopping Fish, Inc. initially adopted a Niche Differentiation Strategy; believing this would allow us to avert our company’s attention towards our (previously) more successful and profitable high technology segments (e.g. High End, Performance, and Size) and phase out our Traditional and Low End products. By