BACKGROUND
Shave Dat Ice will sell shave ice as its primary product. Shave ice has been a hit on foreign countries and is becoming the hottest new dessert in the Philippines. Shave ice is heating up rapidly and shows no sign of cooling.
Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. People would shave ice by hand, creating a cold, flaky snow. Then they'd top it with fruit juices to create a refreshing treat. Something this good couldn't remain a secret. In recent years, the taste for shave ice has spread all over the world.
Shave ice is much different than a snow-cone in that it is made by a small counter-top machine that shaves ice rather than grinding it like a snow-cone machine, which results in ice so fine that it rivals real snow! The snow is then placed in bowl or cup and filled with high quality tropical fruit flavors. Because the snow is so soft the syrup is held within its tender texture versus settling to the bottom like traditional snow-cones. Since the syrup is absorbed into the snow, it must be eaten with a spoon instead of a straw.
Because shave ice is so tender and made with the thickest, best-tasting tropical fruit flavors, it is preferred by adults and children of all ages and ethnic backgrounds.
A fastfood-type business will be built in Rizal St., Brgy. 04, Baler, Aurora along with other food establishments.
Objectives
1. To recover my investment after 6 months of operations.
2. To sell 10 different tropical flavored syrups.
3. To sell other products like pastries and other types of beverages that will compliment the shave ice, for the next years.
4. To open for franchise after 3 years.
Mission
Shave Dat Ice will produce and sell shave ice with 10 different flavored syrups to consumers of Baler, Aurora as well as nearby towns.. Retail customers will be in the low- to mid-income bracket, and will range in age from children to adults.
Keys to Success
The keys