Shiela Hilton Marketing Plan
1. INTRODUCTION
i. Brief Description of the Company ii. Company Mission, Vision and Goals
2. TARGET MARKET
i. Demographics and Psychographics ii. Market Share
3. SITUATIONAL ANALYSIS
i. SWOT Analysis ii. PEST Analysis iii. Porter’s Five Forces
4. MARKETING STRATEGY
i. 4P’s (Product, Price, Place and Promotion)
5. ALTERNATIVE MARKETING STRATEGY
i. 4P’s (Product, Price, Place and Promotion)
6. BUDGET ALLOCATION
7. REFERENCES
8. APPENDICES
BRIEF DESCRIPTION OF THE COMPANY
Shiela Hilton – Eatery has its modest beginnings back in September 1997. It was established by a man named Pepito Renante, a man from Cagayan De Oro together with his wife, Shiela. Having an initial investment of P 2.5 million, as well as the willingness to venture into a business that is very close to their hearts, Shiela Hilton was born. Hilton – in the province parlance does not mean the name of a famous hotel. It is a small eatery “Hila – Hila ng Kariton” which means “Pulled by the Cart”. The place is jampacked with people craving to be served with one of the best and tasty lugaw(rice porridge), goto(with beef tripe),and arroz caldo(with chicken) topped with brown garlic and green onion. Hilton eatery is the favorite of the tricycle drivers, of teens hungry after school, of drinkers who want to ease the effects of alcohol before coming home, and of all people who lives to stroll at night and have a midnight snack. There’s no denying that Shiela Hilton – Eatery can be considered a part of the city’s history in some Cabanatueo’s life. A visit to the city will not be complete without the taste of what Hilton could offer.
COMPANY MISSION, VISION AND GOALS
NOTE: As proposed by the researchers and is made in accordance with the facts and values obtained from the interview with the owners:
MISSION:
To provide a wholesome dining experience and continued customer satisfaction by maintaining value driven and positive attitude and to be the
i. Brief Description of the Company ii. Company Mission, Vision and Goals
2. TARGET MARKET
i. Demographics and Psychographics ii. Market Share
3. SITUATIONAL ANALYSIS
i. SWOT Analysis ii. PEST Analysis iii. Porter’s Five Forces
4. MARKETING STRATEGY
i. 4P’s (Product, Price, Place and Promotion)
5. ALTERNATIVE MARKETING STRATEGY
i. 4P’s (Product, Price, Place and Promotion)
6. BUDGET ALLOCATION
7. REFERENCES
8. APPENDICES
BRIEF DESCRIPTION OF THE COMPANY
Shiela Hilton – Eatery has its modest beginnings back in September 1997. It was established by a man named Pepito Renante, a man from Cagayan De Oro together with his wife, Shiela. Having an initial investment of P 2.5 million, as well as the willingness to venture into a business that is very close to their hearts, Shiela Hilton was born. Hilton – in the province parlance does not mean the name of a famous hotel. It is a small eatery “Hila – Hila ng Kariton” which means “Pulled by the Cart”. The place is jampacked with people craving to be served with one of the best and tasty lugaw(rice porridge), goto(with beef tripe),and arroz caldo(with chicken) topped with brown garlic and green onion. Hilton eatery is the favorite of the tricycle drivers, of teens hungry after school, of drinkers who want to ease the effects of alcohol before coming home, and of all people who lives to stroll at night and have a midnight snack. There’s no denying that Shiela Hilton – Eatery can be considered a part of the city’s history in some Cabanatueo’s life. A visit to the city will not be complete without the taste of what Hilton could offer.
COMPANY MISSION, VISION AND GOALS
NOTE: As proposed by the researchers and is made in accordance with the facts and values obtained from the interview with the owners:
MISSION:
To provide a wholesome dining experience and continued customer satisfaction by maintaining value driven and positive attitude and to be the