Tiger Woods
Thesis: In my opinion, corporate sponsors should apply their ethical standards to celebrity endorsers.
Rule: Ethics is the study of good and evil, right and wrong, and just and unjust. The Disclosure Rule tests ethical decisions and behaviors by asking one to consider how you would feel if you had to explain the decision or action to a wider audience. (pg. 197/ pg. 243)
Explanation: Ethical behavior requires many different aspects of behavior and decision-making. Ethical decisions and behavior entail honesty, responsibility, respect, fairness, and integrity. It requires making choices that are good, and correct for all of the people involved. Ethics are such a vast subject, and there are numerous different principles regarding ethical behavior. One of these principles, the disclosure principle, asks corporations or business manager to consider how they would feel if their decision was broadcasted on the news or in newspaper articles, or if their family was told about it. This makes corporations consider how they would look if they made a poor, unethical decision, because a wider audience may not approve of it and think poorly of the business.
Analysis: In regards to the Tiger Wood’s case, I feel that the corporate sponsors made the correct choice in dropping his sponsorship and endorsement after his “wild car ride” (resulting in smashing into a tree and fire hydrant), and cheating and infidelities. Corporations such as Nike, NetJets, etc. who continued to sponsor Tiger Woods after his unethical behaviors are seemingly supporting behaviors like this. Any person a company sponsors becomes affiliated with the company and becomes represents their brand and reputation. Therefore, Wood’s poorly represents those sponsoring companies with his unethical actions and behaviors, and because they continue to support him, they give the idea that these behaviors are ok. In my opinion, they should have dropped his