Subject : Applied Strategic Management
Contents Page
(1) Executive Summary 3
(2) Analysis of the external and industry environments for SPC 4 – 5
(3) Internal Analysis of SPC 6 – 8
(4) Performance analysis 9 – 10
(5) SWOT 11
(6) Strategic Options and Recommendations 12 – 17
(7) Implementation of strategy 18 – 20
(8) Analysis of models 20 - 21
(10) Appendix 21 -23
(11) References
Executive Summary:
Introduction
Year 2007 was strong economic growth for the global economy. This was due to tight global refining capacity and continued strong demand for energy to fuel economic growth especially from China, India, the Middle East and Russia.
Singapore Petroleum Co Ltd (SPC) is a Singapore-based company. The principal activities of the Company consist of exploring, developing and producing oil and gas, petroleum refining, marketing, distribution and trading of crude oil and petroleum products and the provision of administrative support services. In line with the Vision “To Be Strong Integrated Oil and Gas Company”, the group has further invested in oil and gas producing assets, while developing the existing acreages.
An External analysis conducted on SPC using PESTEL. Four factors contribute to the SPC’s threat and opportunity they are economy, technology, society and environment. Followed by Porter’s 5 Forces the competitive environment analysis indicate that Intensity of rivalry is high while the rest of the forces are low, this also contributes to the threat. Later an internal analysis also conducted using