SITUATION ANALYSIS
BACKGROUND INFORMATION
The once known Nairobi Moniker has grown to become the third largest newspaper which reports on local daily news. The paper was rebranded as the Star two years after it was launched. Reports on local and regional news were not the direction which was intended seven years ago. The primary objective of the Star a media outlet was so that it reports social news which concentrated on human interest stories such as those of tabloids like the Sun, and the Daily Mirror. Instead the Star went on to publish news on politics and current affairs such of those of the Daily Nation in 2008 from the 32 page tabloid styled paper. This has brought about a lot of success for the paper, selling about 50,000 copies daily with the print order between 60 to 70,000 copies. Known for its slogan ‘Fresh, Independent, and Different’ the Star is recognized in Kenya as the most independent and most outspoken targeting a younger audience to its competitors the Standard and Daily Nation. This success can be credited to the good management that operates the paper. This is why it is important to look at organizational structure, management practices and role of management.
SITUATION ANALYSIS
SWOT ANALYSIS
STRENGHTS
Brand name (The Star) is widely known by Kenya being the most independent and outspoken newspaper that has more regional news, more sports news and more social pages and more opinion columns than its competitors.
The Star is well organized having a simple organizational structure unlike their competitors that helps them delegate work successfully hence their structure is flexible and not affected by the new media law.
Good and effective Leadership
Good public relation with the customers.
Have a clear organizational structure that helps in ensuring their goals are achieved.
Reporting of more political news unlike their competitors.
Well outlined distribution of newspapers to the consumers.
Have an attractive look on the newspaper
The Star adopted
The once known Nairobi Moniker has grown to become the third largest newspaper which reports on local daily news. The paper was rebranded as the Star two years after it was launched. Reports on local and regional news were not the direction which was intended seven years ago. The primary objective of the Star a media outlet was so that it reports social news which concentrated on human interest stories such as those of tabloids like the Sun, and the Daily Mirror. Instead the Star went on to publish news on politics and current affairs such of those of the Daily Nation in 2008 from the 32 page tabloid styled paper. This has brought about a lot of success for the paper, selling about 50,000 copies daily with the print order between 60 to 70,000 copies. Known for its slogan ‘Fresh, Independent, and Different’ the Star is recognized in Kenya as the most independent and most outspoken targeting a younger audience to its competitors the Standard and Daily Nation. This success can be credited to the good management that operates the paper. This is why it is important to look at organizational structure, management practices and role of management.
SITUATION ANALYSIS
SWOT ANALYSIS
STRENGHTS
Brand name (The Star) is widely known by Kenya being the most independent and outspoken newspaper that has more regional news, more sports news and more social pages and more opinion columns than its competitors.
The Star is well organized having a simple organizational structure unlike their competitors that helps them delegate work successfully hence their structure is flexible and not affected by the new media law.
Good and effective Leadership
Good public relation with the customers.
Have a clear organizational structure that helps in ensuring their goals are achieved.
Reporting of more political news unlike their competitors.
Well outlined distribution of newspapers to the consumers.
Have an attractive look on the newspaper
The Star adopted