Preview

Situation Analysis: Go Pro

Powerful Essays
Open Document
Open Document
1026 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Situation Analysis: Go Pro
Situation Analysis Go Pro is an American technology company founded in 2002 by Nick Woodman, the company is specialized in action cameras as well as development of its own mobile application; furthermore, Go Pro is celebrated as the creator of the world’s most flexible, multi-tasking or versatile camera. (Go Pro, 2017). Nick Woodman is both the founder and the CEO of Go Pro since 2002 until today in 2017. Moreover, Go Pro is the market leader worldwide. The product that the marketing plan is based on is Go Pro Hero 5 Black. The Hero 5 Black is described by the Go Pro company as their best product they have ever created. (Go Pro, 2017). Hero 5 Black is a portable camera that is water-resistant, that it could be hanged or …show more content…
The threat of substitutes means that any company in markets which the competition is low faces the threat of substitute, as when a substitute product is available the original company will have to improve its own product in various aspects. The second marketing strategy used is the differentiation from the competitive strategies, by which a company chooses unique features in its product that is essential for most of its customers and stress on those features during marketing campaigns. The international product strategy used in this report is the creation strategy by which, the company creates a new product or improve the existing one in order to enter and export to the international market.
Mission statement

Go Pro company aims to delight its customers through giving them a unique use of technology which helps them view in a whole new way. Hero 5 Black seeks to open many innovative ways and capabilities of sharing experiences of its users. Besides saving the best moments of the customers’ lives in the most classy and delightful fashion. In addition to reaching a massive range of customers worldwide due to the seven languages voice control …show more content…
Additionally, GoPro measure the customer buying rate to assess the profit or loss from that customer and in case of loss then GoPro try to recognize the reasons of this loss by asking its customers how can they improve. (Go Pro,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Marketing and Product
    • 3133 Words
    • 13 Pages

    Marketing and Product

    Company G has introduced a new concept geared towards enhancing consumer’s enjoyment of using digital cameras. Company G’s new concept add ease and reliability to the everyday use of product.…

    • 3133 Words
    • 13 Pages
    Good Essays
    Read More
  • Powerful Essays

    Go Pro Case Study
    • 4277 Words
    • 18 Pages

    Go Pro Case Study

    GoPro, HERO and their respective logos are trademarks of Woodman Labs, Inc. in the United States and other countries. Copyright © 2011. Woodman Labs, Inc. All rights reserved.…

    • 4277 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    situational analysis
    • 5505 Words
    • 27 Pages

    situational analysis

    NB: STUDENTS MAY EXPECT THAT THIS ASSIGNMENT WILL BE RETURNED WITHIN 3 WEEKS OF THE DUE DATE OF SUBMISSION…

    • 5505 Words
    • 27 Pages
    Powerful Essays
    Read More
  • Good Essays

    Dot-com Bubble and Fastest-growing Camera Company
    • 478 Words
    • 2 Pages

    Dot-com Bubble and Fastest-growing Camera Company

    Woodman, 36, eventually decided to solve the problem and founded GoPro in 2002. GoPro makes a small, durable, lightweight (just 3.3 ounces) camcorder and special mounts to attach the device to surfboards, helmets, ski poles, car hoods, or pretty much anything else. It’s become a phenomenon in the world of extreme sports, with back-country snowboarders, kayakers, scuba divers, and others using it to document their feats. Woodman’s company has sold hundreds of thousands of them through sports shops and is only now reaching beyond its X Game base with national TV ads and a distribution deal with Best Buy (BBY). “It’s a very cool story,” says Christopher Chute, an analyst with IDC. “GoPro may well be the world’s fastest-growing camera company.”…

    • 478 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Gopro Brand
    • 7836 Words
    • 31 Pages

    Gopro Brand

    This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity, a statement and analysis of its brand inventory, and a brand exploratory.…

    • 7836 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Good Essays

    Professional Situation Analysis
    • 565 Words
    • 3 Pages

    Professional Situation Analysis

    When I was approached by my principal, Mr. Jones, I was shocked, embarrassed, and upset. Shocked, that they had actually read as well as they did, but knew that they both could. Their fluency scores were certainly not high, in comparison to many other second graders, but higher for them. Embarrassed, that my principal was put in a position to confront me about my approach to helping my daughters. He, being a father of three also, understands the frustrations, expectations, and responsibility we put upon ourselves as parents. He also knew about all of my ongoing frustrations and concerns my husband and I have dealt with in trying to best meet our daughter’s learning needs at Trail Wind. As my boss, a professional, and colleague, he was…

    • 565 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Violation Of Patient Privacy Rights
    • 325 Words
    • 2 Pages

    Violation Of Patient Privacy Rights

    I agree with you, Sue violated the patient privacy rights when she viewed and downloaded patient information for her educational use without obtaining permission from the patient. While Sue is working in the COPD clinic, she is only permitted to view the portion of a patient’s medical record that would be necessary for her to do her job. According to Calloway & Venegas, any information that is not needed by the provider to administer care to the patient is protected by The Health Insurance Portability and Accountability Act (HIPAA). (Calloway & Venegas, 2002). The HIPAA law indicates health care is protected if it is not directly needed to provide care, billing, or paying purposes.…

    • 325 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Warren Keegan's Strategies
    • 646 Words
    • 3 Pages

    Warren Keegan's Strategies

    Once a decision for a market entry mode has been made, a firm must decide how much, if any, to adapt its marketing mix—product, promotion, price, and distribution—to a foreign market. Warren J. Keegan (1995) distinguished five adaptation strategies of product and communication to a foreign market (see Table 1). These strategies are discussed briefly below.…

    • 646 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Shiseido Case Analysis
    • 1148 Words
    • 4 Pages

    Shiseido Case Analysis

    Alternative II: Develop a completely new marketing strategy for the American market In this strategy the company will still produce the same product but will make some modifications in the brand and packaging of the products. These products will be charged at a lower price, since the consumers are beginning to those products,…

    • 1148 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    International Marketing Plan for Cappy in Libya
    • 5030 Words
    • 21 Pages

    International Marketing Plan for Cappy in Libya

    For introducing a product in new market, it’s necessary to analyze this potential market’s risks (Current Internal and External situation) to get all information that lead you take right decision of right investment. Strategic analysis is the following of making a decision of introduce new product in new market. Strategic analysis include : corporate policy, potential market assessment, assessment of competitive position and determination the position of new product among other competitors’ products. After that building and sustaining the intended global position by using marketing mix decisions. Finally, the presentation summary of resources needed, sales forecast and budgets .…

    • 5030 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Situational Analysis
    • 826 Words
    • 3 Pages

    Situational Analysis

    Bacon’s Bakery is a small gourmet bakery located in Hampton Coliseum neighborhood. The name Bacon’s Bakery is well suited for our business because it is the family name of the owner. Therefore, the name Bacon’s Bakery implies that we are a small business specializing in the production of desserts ranging from candies to wedding cakes. Different from other bakeries in the area, Bacon’s Bakery provides a unique experience, allowing customers to create their own dessert from the bottom up. Despite the abundance of bakeries in Virginia, at no other bakery in the city can a customer walk in off of the street and minutes later leave with a completely personalized dessert.…

    • 826 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Minimum Viable Product Case Study
    • 704 Words
    • 3 Pages

    Minimum Viable Product Case Study

    The concept of minimum viable product was introduced in an internal event at Dräger, which was to present innovative ideas. The term ‘Minimum Viable Product’ (MVP) means that a product with basic features to satisfy its customers. It can be better explained with the help of figure 8:…

    • 704 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    How Can Domestic Firm Gain Competitive Advantage on New International Market? Essay Example
    • 2789 Words
    • 12 Pages

    How Can Domestic Firm Gain Competitive Advantage on New International Market? Essay Example

    Marketing can be explained as a process of gaining the competitive advantage and sustaining it. Many firms across the world which get to that point on their domestic markets decides to start their businesses on the international markets. This process is well known as internationalization and with proper strategy and market entry mode can lead to getting sustained competitive advantage on a new geographical market. The task of achieving it in a global competitive environment can be very challenging and hard especially if local competitors are supported by their governments. The reason for that paper is to explain:…

    • 2789 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    The Challenges of International Marketing
    • 1217 Words
    • 5 Pages

    The Challenges of International Marketing

    Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.…

    • 1217 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Analysis Of Gopro
    • 871 Words
    • 4 Pages

    Analysis Of Gopro

    In 2002 Nicholas Woodman, was on a surfing trip in Australia when he realized the need for an affordable, modest in size, camera that people could use to capture their experiences. This is how the GoPro came about. GoPro is known for it's small, rugged, waterproof cameras. The original GoPro Camera named the "Hero" was initially available in silver. The cameras have a very distinct wide angle lens, often giving images a sort of fish eye perspective. Image quality and length of filming has significantly increased over the years, and as the new lines of Heros continue to be released. The cameras are known for their durability and waterproof shells that distinguishes GoPro from its competitors. This camera can be mounted on…

    • 871 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics