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How many articles have stated the dangers and warnings of drugs? However, has the act of persuasion been effective enough through the written account alone? We need to wage campaigns using all kinds of persuasive means including visuals. Writing and lecturing have become obsolete methods to conquer this chronic and pressing issue. Surfing through magazines, newspapers, and even online, most publications are accompanied with pictures, in other words, visuals. Media can play a very effective role in addressing the public because it revives and intensifies the emotions pertaining to drugs. We have to utilize this effective weapon to reach into international awareness of taking drugs. Rhetoric means the act of urging to believe, but here, it’s by perceiving visibly. It is not only limited to written communication whereby the writer will try to persuade the audience to think or act in certain way as he wishes. Images go beyond illustrating texts. They are persuasive visual pieces designed to make a certain argument and send a message to the viewer. They are way more effective since they relate to what can really happen in real life. In real life, mothers worry about their children every day. This picture reveals the love a mother has for her child and touches each mother deep in the heart and mind. It urges to reflect more intensely than a simple slogan calling for avoiding drugs. A teenager would not want to see his mother suffer this way either. A mother can tell her young adolescent to stay away from drugs, yet would his reaction be always as wished? Would the response always be as desired? Seeing such images could translate to his brain the message that his mother has been trying to send. There are coded messages behind photographs. Photographs reinforce the myth of natural representation. In analyzing images in this way, what you're doing is analyzing visual rhetoric. Images, sometimes very graphic, are used to communicate with

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