Preview

Social Marketing Impact Analysis

Good Essays
Open Document
Open Document
642 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Social Marketing Impact Analysis
Social Marketing Impact Analysis
Name
School attending

Abstract
Social Media is important today and the future it will only get better. In this paper, you will learn what social media networks I find most influential on my personal choices and why, how social media is a reliable tool when promoting public policy, and how social media will play on consumer behavior in the future.

Social Marketing Impact Analysis Social media is extremely important in today’s society. According to Merriam-Webster Dictionary, “Social Media is any form of electronic communication in which uses create online communities to share information, ideas, personal messages, and other content (such as videos).” (Merriam-Webster Dictionary, online, 1). In this paper, I will discuss how social media has impacted me as a consumer and types of social media that influence me, why social media is so important, and social media within public policy and how social media will play in the future. Social Media has impacted me a lot. I hardly have time to watch television or read a newspaper. In my life, I see everything electronically, the types of Social Media that influence me the most is from the newspaper online with people typing in their comments, Facebook (FB), and YouTube. For example, the other day I was on FB and saw that someone bought the new Windex Touch-Up Cleaner. I asked my friend if it was a great product. I bought it to try it out; it was a little over $3.00. I love it. It will touch-up anything fast. I ended up getting back with her and told her how great it was and thanked her. To a Producer, social media important to the consumer. Social Media is very important because the information is delivered in a timely and efficient manner. To post something to FB or Twitter, the information is sent instantly making it timely. It’s efficient because aren’t spending any money, it’s quick, and we can do it from anywhere. But social Media isn’t just about buying



References: 1. Social Media (2013). In Merriam-Webster Dictionary online. Retrieved from http://www.merriam-webster.com/dictionary/social%20media 2. Kevin Fandl. (2012, May 22). Social Media and Public Policy. Retrieved from http://aspanational.wordpress.com/2012/05/22/social-media-public-policy/

You May Also Find These Documents Helpful

  • Satisfactory Essays

    nvq level 2

    • 337 Words
    • 2 Pages

    Usually disease can be contracted through air or fluids. Through human to human it is more often airborne than fluid borne.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Though an extremely new medium, social media has seemed to completely alter the way Americans think, especially among the Millennial generation. It is another perfect example of how our lack of sense and reason has transformed something that was designed to increase our social capabilities into a way to rant, boast, and bully. Instead of using social media to communicate and connect positively, our society has used it to create countless issues and distractions that only deter and detract from developing our social…

    • 455 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Social Media has become so powerful and influential within modern culture and society, that it has the ability to affect people’s lives in all aspects, including both financial and social status. Quite simply, it can either “build you up or break you down”; and only those that knowingly can utilize its services in a skillful manner are the ones able to succeed.…

    • 2876 Words
    • 9 Pages
    Best Essays
  • Better Essays

    Technology has advanced over the past decades, rapidly influencing today’s social culture. Social media is still developing into many different forms. Those forms can include Smartphone’s, computers, laptops, television, and tablets. Whichever the object is, it has also become a form of communication in many different ways. So much of people’s lives are impacted by social media, and there are many debates that whether or not it has a positive or negative effects on society.…

    • 1170 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    The continuous endeavor to live a healthier lifestyle creates a need and want for products…

    • 475 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Sof-a-Logue

    • 1803 Words
    • 8 Pages

    Social Media is about people and is a revolution.Over 50% of the worlds population is under 30 years old. Social media affects our online and offline behavior. People fall in love online, get divorced online and children are learning on ipads in school.Some universities have even stopped distributing E-mail accounts and using social media sites such as Facebook instead and eReaders…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The impact on consumer behavior and marketing is huge. With the huge growth in ecommerce, the use of social media has become a great tool for companies to understand their customers like never before. Companies are monetizing this technology in many ways; whether it’s from crowd sourcing, receiving immediate feedback from customers, or simply using social media as an additional source for advertising. Companies are now use social media as a link to their customers and also a way to interact with them.…

    • 430 Words
    • 2 Pages
    Good Essays
  • Better Essays

    In today 's society, we use the internet to get all our gossip, news, weather and do most of our shopping. So it is only fitting that we also use the internet and social media to check on businesses. Businesses use social media to do their advertising for products, goods and services. In fact they use social media to connect and build relationships with customers and future prospects. So what is social media? "Social Media is a new set of tools, new technology that allows us to effectively connect and build relationships with customers." (Safka, 2012) However,…

    • 1402 Words
    • 6 Pages
    Better Essays
  • Better Essays

    The Impact of Social Media

    • 1172 Words
    • 5 Pages

    Technology is one of the most influential of the profound changes taking place in the twenty-first century. The easy access, use and dissemination of new technologies has increased the importance and benefits of social networking. People are expanding their ability to communicate with other groups more quickly and efficiently. However the use of social networks has changed how people communicate, their ways of conducting relationships, and led in some ways the loss of our privacy.…

    • 1172 Words
    • 5 Pages
    Better Essays
  • Good Essays

    In today’s social media it is easier for people to get their word out to the people faster. This past election has influenced heavily by social media along with other major new events earlier in the year. Among 18-29-year-olds, nearly two-thirds said social media is the most useful means of learning new things about politics according to a study released last year by the Pew Research Center (Perrin, 2015). This past year has shown a drastic increase in the use of social media among young adults and even people in their 40’s and 50’s when it comes to following the news and current events. 65% of american adults use social networking sites and young adults 18-29 are sitting at an all time high of 90% according to the Pew Research Center (Perrin, 2015). We all saw Donald Trump use social media to his advantage during this past election and many predict this will be a new trend in…

    • 1028 Words
    • 5 Pages
    Good Essays
  • Good Essays

    It gives you alerts on shooting, floodings, and Amber Alerts. Many may say it does not but it truly does, this is one of the pros about social media.…

    • 520 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    communication tool that people use to connect to other people or organization. People use social media…

    • 2669 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    This essay discusses that using the social media, video sharing and view social networks have been become an important part of today’s branding activity, although it might cause some consequences if excessively consume them. The definition of social media is that the tool that people can use it to share them opinions, ideas, and experiences (Morrill, 2008). From the basic form, the main social media is blogs, Facebook, Twitter and YouTube fans, social network, etc.…

    • 1568 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    The Age of Social Influence

    • 3998 Words
    • 16 Pages

    The importance of social media has been discussed at length for several years now. We know that in many markets time spent online has surpassed that of TV and that daily social media usage is continuing to increase. We know that the once linear and transaction-centric purchase funnel is now multi-directional, random and heavily influenced by opinion and information gathered by consumers. And we know that because of social media and technology, consumers can now enter the purchase cycle at various points, and spontaneously influence others as they travel along the path the purchase. But do we really understand how marketers can unlock the real value of all this? Do we know how social media works with other more established media? And do we know how to harness the power of social media for real commercial gain? In order to find answers to some of these crucial questions, Initiative set out to explore the individual and combined strength of TV, social and mobile, and how consumer interaction with each has altered the path to purchase. Specifically, we wanted to…

    • 3998 Words
    • 16 Pages
    Powerful Essays