Social Media And Crisis
Social Media & Crisis
May 2015
Social Media and PR
*Problem: female employee has a crush on her manager and tries to make advances on him. When he refuses her advances, she becomes angry and accuses him of sexual harassment.
Could your company have detected the crisis before it happened? Why or why not?
Yes, the manager should have come forward and reported his employee to his superior when the inappropriate flirting and comments from her started. If he had done this, the employee could have ben dealt with accordingly and this situation could have been avoided.
Can you identify what led to the problem/crisis?
What led to the problem/crisis was inappropriate behavior from an employee, and the failure of her manager to report this behavior. Her anger towards him rejecting her is what led her to make false accusations.
What tone will you use in your responses?
We will use a serious tone in our responses. Sexual harassment and false accusations of sexual harassment are not something we take lightly.
How soon after the incident/crisis will your company respond?
We will respond with an initial post on Twitter within an hour of the crisis.
How transparent will your responses be? Should the company be transparent? Why/why not?
We will share as much information as possible (other than trade secrets), acknowledge mistakes and take ownership, and tell how we are going to resolve the issue. Yes, the company should be transparent, because it is important to be honest and not to hide anything from your public. You should always be transparent in everything that you do, especially in a professional sense.
Who will be included in decision making regarding the message to be posted, to which mediums, and how often? Why did your choose them?
Top-level management, and a crisis management team will be included in the decision making process. These two entities were chosen because a crisis management team is put together and acts with professional knowledge and training of how
May 2015
Social Media and PR
*Problem: female employee has a crush on her manager and tries to make advances on him. When he refuses her advances, she becomes angry and accuses him of sexual harassment.
Could your company have detected the crisis before it happened? Why or why not?
Yes, the manager should have come forward and reported his employee to his superior when the inappropriate flirting and comments from her started. If he had done this, the employee could have ben dealt with accordingly and this situation could have been avoided.
Can you identify what led to the problem/crisis?
What led to the problem/crisis was inappropriate behavior from an employee, and the failure of her manager to report this behavior. Her anger towards him rejecting her is what led her to make false accusations.
What tone will you use in your responses?
We will use a serious tone in our responses. Sexual harassment and false accusations of sexual harassment are not something we take lightly.
How soon after the incident/crisis will your company respond?
We will respond with an initial post on Twitter within an hour of the crisis.
How transparent will your responses be? Should the company be transparent? Why/why not?
We will share as much information as possible (other than trade secrets), acknowledge mistakes and take ownership, and tell how we are going to resolve the issue. Yes, the company should be transparent, because it is important to be honest and not to hide anything from your public. You should always be transparent in everything that you do, especially in a professional sense.
Who will be included in decision making regarding the message to be posted, to which mediums, and how often? Why did your choose them?
Top-level management, and a crisis management team will be included in the decision making process. These two entities were chosen because a crisis management team is put together and acts with professional knowledge and training of how