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Social Media Marketing Campaign For North Pointe Cinema

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Social Media Marketing Campaign For North Pointe Cinema
North Pointe Cinema has an advertising head start because the entertainment industry knows exactly how to appeal to the public with spectacular movie trailers and their large scale social media initiatives. NPC also has a monopoly in the city of Warsaw because it is the only movie theater in town. However, what is to keep people from staying home and watching movies from the comfort of their sectional couches, easy chairs; on their wide screen television sets? The answer is local social media marketing. This report will discuss the current state of affairs, suggestions, and an applicable strategy to launch a social media marketing campaign for North Pointe
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