Social media recruiting essay
Social Media Recruiting
Recruitment process in organizations has been reinvented and there is an increasing trend in using the social media platforms to screen prospective employees for the organization (Binnera 101). In the traditional setting, job recruiting was limited to the print media and word of mouth. However, the increasing use of the Internet and social networking platforms has prompted companies to explore the platform to improve their recruiting process. Social media recruiting enhances communication within the organization and opens a wider avenue to effectively disseminate company’s information. Some of the commonly used social media platforms for job recruiting include Twitter, Facebook, LinkedIn, MySpace and YouTube. Organizations can take advantage social media recruiting to explore its efficiency and low cost benefits in recruiting.
The proponents of social media in the recruiting process argue that it enhances job visibility and the quality of hire. Han, Kang and Kim argue that the job advertisement reaches millions of viewers on the global scale who are on social networks. Such users are “viewed as dynamic and versatile, hence the company is likely to attract innovative and talented employees (178).” It is easy for the company to accurately search applicants geographically and select the appropriate candidates. Through social media recruiting, the company’s online visibility is increased as it attains better opportunity to engage prospective candidates and consequently positions the firm’s brand strategically (Torres 152). Social media recruiting improves job referrals as the information is easily shared to millions of users across the platform. Moreover, employees of the organization are also inspired to share the job advert on their profiles and this facilitates fast and vast sharing of recruitment information. As a result, available positions are filled in quickly since response is real-time and applicants are diverse.
Recruitment process in organizations has been reinvented and there is an increasing trend in using the social media platforms to screen prospective employees for the organization (Binnera 101). In the traditional setting, job recruiting was limited to the print media and word of mouth. However, the increasing use of the Internet and social networking platforms has prompted companies to explore the platform to improve their recruiting process. Social media recruiting enhances communication within the organization and opens a wider avenue to effectively disseminate company’s information. Some of the commonly used social media platforms for job recruiting include Twitter, Facebook, LinkedIn, MySpace and YouTube. Organizations can take advantage social media recruiting to explore its efficiency and low cost benefits in recruiting.
The proponents of social media in the recruiting process argue that it enhances job visibility and the quality of hire. Han, Kang and Kim argue that the job advertisement reaches millions of viewers on the global scale who are on social networks. Such users are “viewed as dynamic and versatile, hence the company is likely to attract innovative and talented employees (178).” It is easy for the company to accurately search applicants geographically and select the appropriate candidates. Through social media recruiting, the company’s online visibility is increased as it attains better opportunity to engage prospective candidates and consequently positions the firm’s brand strategically (Torres 152). Social media recruiting improves job referrals as the information is easily shared to millions of users across the platform. Moreover, employees of the organization are also inspired to share the job advert on their profiles and this facilitates fast and vast sharing of recruitment information. As a result, available positions are filled in quickly since response is real-time and applicants are diverse.
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