According to Nielsen, a global marketing and advertising research company, social media is now the number one online activity, beating email and porn to the top spot. Two-thirds of the internet population visits social networking sites. Social networking sites allow people to create new relationships and reconnect with friends and relatives. Increased communication of any kind, even online, helps to strengthen relationships. According to a survey in America, internet users have larger social networks than non-users, and using social networking sites to maintain those relationships facilitates more face-to-face interaction. Internet users are augmenting their offline social networks, not replacing them. Thus, social networking sites are a boon to societal relationships.
Social networking sites also represent a new business arena. The Internet, credited to be one of America’s 7 modern wonders of today, has became