Social Styles Model: Interpersonal Weaknesses And Strengths

The Social Styles Model is the result of work of two American psychologists Roger Reid and John Merrill who conducted a research for a large insurance company aimed at finding out inter-linkages between various behavioral markers and leadership potential to let the company create a culture of highly effective management and successful leadership. And although the attempt to predict leadership potential through behavioral assessment was unsuccessful, the research resulted in an accidental discovery of something else.

In fact, their personality assessment based on three behavioral dimensions – assertiveness, responsiveness and versatility – turned out to be really helpful to predict person’s key interpersonal weaknesses and strengths, the most