Socio-Cultural Infulences on International Marketing (Religion)
SOCIO-CULTURAL INFLUENCES ON INTERNATIONAL MARKETING (RELIGION)
Before explaining socio cultural ınfluences on ınternational marketing, we need to know What is international marketing. International Marketing is the performance, in more than one nation, of business activities that direct the flow of a company's goods and services to consumers or users for a profit. it is an advanced form of international marketing in which a firm addresses global customers, markets, and competition.
There are some social and cultural factors which has effects on International business. These factors are the main consideration for developing international marketing strategies in different parts of the world. Social and cultural factors influence all aspect of consumer and buyer behavior.
In the following l will focus on developing understanding of one of the components of culture which is Religion and its impact on consumer behavior and the implication of international marketing strategies.
Below you can see the components of culture;
First of all we need to define culture in relation to International marketing; “ the sum total of learned beliefs , values and customs that serve to direct consumer behavior in a particular country market.” The common mistakes among firms which expand internationally and build market presence in foregin country is that assumption that foreign market will be similar to their home market. There are many socio-cultural influences on International marketing. one of these is Religion. Religion’s impact on global marketing becomes more apparent when the observer compares one religion to another. Global marketers need to search actively for any possible influences even when the influences are not very apparent. Developing an initial awareness of the impact religion has on one’s own culture is often very helpful in developing cultural sensitivity.
Religious beliefs play a significant role on social behaviour. Differences
Before explaining socio cultural ınfluences on ınternational marketing, we need to know What is international marketing. International Marketing is the performance, in more than one nation, of business activities that direct the flow of a company's goods and services to consumers or users for a profit. it is an advanced form of international marketing in which a firm addresses global customers, markets, and competition.
There are some social and cultural factors which has effects on International business. These factors are the main consideration for developing international marketing strategies in different parts of the world. Social and cultural factors influence all aspect of consumer and buyer behavior.
In the following l will focus on developing understanding of one of the components of culture which is Religion and its impact on consumer behavior and the implication of international marketing strategies.
Below you can see the components of culture;
First of all we need to define culture in relation to International marketing; “ the sum total of learned beliefs , values and customs that serve to direct consumer behavior in a particular country market.” The common mistakes among firms which expand internationally and build market presence in foregin country is that assumption that foreign market will be similar to their home market. There are many socio-cultural influences on International marketing. one of these is Religion. Religion’s impact on global marketing becomes more apparent when the observer compares one religion to another. Global marketers need to search actively for any possible influences even when the influences are not very apparent. Developing an initial awareness of the impact religion has on one’s own culture is often very helpful in developing cultural sensitivity.
Religious beliefs play a significant role on social behaviour. Differences