Postgraduate Thesis Proposal Report (TPR)
Selecting Topic: Halal Certification: A new Global marketing opportunities and challenges.
Name of Postgraduate :Nabil EYGUE
Name of Adviser : Tang Wenwei
Post title : Associate Professor
Enrollment Time:
School/Department : Marketing Dept, Management School
Discipline & Specialty :Master of Business Administration(mba)
Research Orientation :Marketing Management:
Date of TPR submission Mon Day, Year
Thesis Proposal Report (TPR) for Postgraduate
.
Ajzen, I., (1985). From Intentions to actions: A theory of planned behaviour. In
KURL, J. and BECHMANN,J.,Action control:From cognition to behaviour
1885, Springer Verlag, New York.
Allison, N.K. (1978). Development of a test for consumer alternation from the
Market-place, Journal of Marketing Research.15,565-575.
Beck,U., & Ajzen, I. (1991). Predicting dishonest actions using the theory of
Planned behaviour, Journal of Research in Personality, 25, 285-301.
Berita Harian (March,2004). Halal Food Product.
Bredahl,L. (1999). Determinants of consumer attitudes and purchase intentions with
Regard to genetically modified food products- a results of cross-sectional
Survey. MAPP working paper, Aarhus School of Business.
Bredahl,l., Grunet, K. G., & Frewer, l. (1998). Consumer attitudes and decision- making with regard to genetically engineered food products- A Review of the literature and a presentation models for future research. Journal
Of Consumer Policy, 21,251-277.
Bogers.R.,P:Brug.J;Assema Van.P & Dagnelie.P.C. (2004) Explaining Fruit and vegetable consumption; the theory of planned behaviour and misconception of personal intake level. [Online] Available: http//www.elsevier.com/locate/appet. [15th November 2003].
Cook, A.J.,
References: N.(2000). Genetic engineering- the public’s point of view. Mount Albert Research Centre, Horticulture and food Research Institute of New Zeland Hirschman, Elizabeth C.(1983). Religious Affiliation and Consumption Process: An Initial Paradigm. Journal of Research in Marketing, 6: 131-170. Johnstone, Roland L Kaplan, K.J., & Fishbein, M. (1969). The Source of Beliefs, their Saliency, and prediction of Attitude McDaniel, Stephan W. and Burnett, John J. (1990). Consumer Religiosity and Retail Store Evaluative Criteria. Journal of The Academy of Marketing Science, (Spring) Vol. 18 No. 2 p. 101. Mutalib, Hussin (1993) Macer, D. (1994) Biotechnics for the people. Christchurch: Eubios Ethics Institute Maddala, G.S. (1983). Limited dependant and qualitative variables in econometrics. New York: Cambridge University Press Moore,G.C., & Benbasat,I.(1991). Development of an Instrument to measure the perception of adopting and information technology innovation Moon.N.O. (2001). Consumer Behavioural Intentions to Purcahse Organic Food Products Purchase.Unpublished MBA Dissertation, Universiti Sains Malaysia, Penang Nagata, Judith (1984). The Impact of Revival (Dakwah) on the Religious Culture of Malaysia Proceedings in the Religion, Values, and Development in Southeast Asia Osman, M.,Sahidan.S.,(2002). “HALAL”- The Case of Malaysia_Muslim Consumer Quest For Peace of Mind Winter (2002). 9 Osman, Hamzah Lutfi Khraim and Muhamad Jantan (1999) “Malay Consumers Evaluation of Store Attributes – The Influence of Religiosity”, paper presented at the 7th Tun Abdul Razak International Conference Part 2, Penang, 2-4 Dec Quelch, John. A, (2001). Cases in Strategic Marketing Management. Published by Prentice-Hall Inc Rozin,P.(1990). Social and more aspects of food and eating. In 1. Rock (Ed), The Legacy of Solomon asch: essays in cognition and social psychology (pp.97-110) Saba,A., M. Vassallo. (2002). Consumer attitudes towards the use of gene technology in tomato production Sparks, P. (1994). Attitudes towards food: applying, assessing and extending the theory of planned behaviour Sekaran , U. 2000). Research Method for Business: A Skill-Building Approach New York: John Wiley & Sons, Inc Star Press (July, 2003) Potential Trade for Halal Hub Country Schiffman, Leon, G., and Kanuk, Lealie, Lazar (1997) Consumer Behavior Sood James and Nasu Yukio (1995). Religiosity and Nationality: An Exploratory Study of their effects on Consumer Behavior In Japan and The United States. Journal of Business Research 34, 1-9. Taib Muhammad Haji Muhd (1996) Thompson, Howard A., and Raine, Jesse E. (1976). Religious Denomination Preference As a Basis for Store Selection. Journal of Retailing, Vol. 52, No. 2, Pp. 71-79. Thompson, K.E., Hazins, N