The shift towards a service-oriented business environment in the UK has been influenced by several economic, ideological and political changes that took place during the 1980s and the 1990s. Firstly, the accelerated rate of the development of new technology has caused the shrinkage of the manufacturing sector (Legge, 2005). Consequently, this has improved the employment climate by increasing the demand for employees with ‘soft skills’ who can work in the service sector.
Furthermore, the increase of the consumption of products means that clients are constantly searching for items and services that are of high quality. This trend has led many organizations to use and improve their services in order to increase their profits and search for ‘competitive advantages’ (Beardwell and Claydon, 2010). For this reason, businesses need employees with high communication and social skills that would allow them to successfully interact with clients and satisfy their needs (Callaghan and Thompson, 2002). Furthermore, globalisation has also affected the working climate by forcing many organizations to compete on the global market with other businesses that may provide better quality or better prices (Legge, 2005). For all of these reasons, organisations have started to focus on employee resourcing policy in HRM and to pay more attention to ‘soft skills’.
‘Soft’ skills or ‘social’ skills that govern inter-personal relations are inborn and
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