Class/ Group : Section 3
Module Title : Contemporary Organisational Behaviour
Assessment Title: Final Essay
Assignment Title: Motivation in the Workplace
Tutor Name: Paul Hunter
Student ID Number: 2207106
Date of Submission: 20th April 2015
Competition in marketplace is increasingly fierce due to the incessantly changing business environment (Patterson et al., 2003). Businesses have to implement various strategies to generate revenue (Keegan and Green, 2013). Operating core (grass-roots staff), one element of organisations, is responsible for crucial tasks (Mintzberg, 1979, cited in Antony and MacVicar, 2011). In response to riddle of how to enhance employee performance, managers, usually, seek assistance from motivation theories (Beardwell et al., 2004), because these theories aim to increase productivity by improving workers’ well-being and satisfaction (Wilson, 2010). Motivation can be regarded as psychological processes which arouse, direct and maintain human behaviour towards attaining goals (Greenberg and Baron, 1997, cited in Antony and MacVicar, 2011). In short, motivation explains why people do things (Pettinger, 2010). Motivation theory can be classified as content and process theory (Huczynski and Buchanan, 2013). The former refers to the specific motivators while the latter concerns how people get motivated. This essay will analyse how Anhui Xuanjiu Group (Xuanjiu) applies Maslow’s theory, Richer Sounds applies Herzberg’s and Adams’s models and Bolts’ store (Bolt) applies Adams’s and Vroom’s theories.
Maslow’s need theory is deemed as a classical model regarding organisational behaviour (Matteson and Ivancevich, 1989, cited in Wilson, 2010). Maslow (1943, cited in Wilson, 2010) proposed five categories of needs individuals possess, namely physiological, safety, love, esteem and self-actualisation needs from the lowest to highest level in his pyramid. These needs are innate, universal and hierarchical (ibid).
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