‘Using 2 Relevant Management Theories or Frameworks of Analysis Critically Analyse the Mas Case Study and Argue the Appropriateness of the Models Used and the Insights They Give to the Case Study’
‘Using 2 relevant management theories or frameworks of analysis critically analyse the MAS case study and argue the appropriateness of the models used and the insights they give to the case study’
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MAS Holdings is one of the largest apparel manufacturers in Sri Lanka. It has overcome the huge disadvantages of civil unrest in its country, managed to create low unit costs, broken boundaries of typical factory work by effectively looking after its employees and showed how this can make a business more productive, kept up to date with IT systems to fulfil client demand, not only kept to set laws and regulations but also gone over and above by making their own, paying close attention to corporate social responsibility and using this to differentiate itself.
In order to analyse MAS Holdings and its practices I have chosen to use the PESTLE model of analysis. This involves analysing the political, economic, social, technological, legal and environmental aspects of the organisation which I feel covers a broad range of factors and thus will give a good insight into MAS using the case study.
Political factors are how and to what degree a government affects the economy and can have a big impact on how an organisation chooses to operate. As MAS started up and began gaining its first customers, serious civil unrest was happening in Sri Lanka from a civil war that broke out in 1983 until a ceasefire came into effect in 2005. This political issue could have had a major effect on the company as its surroundings and government could have been perceived as very unstable then, and in the future, thus increasing the risk in investment in MAS and its services and affecting the potential for huge growth and globalisation. The whole instability of the country at that time could have also made it very difficult to compete with other countries in the market, particularly China who already has a competitive advantage with scale and production efficiency. However,
Page count: 4
MAS Holdings is one of the largest apparel manufacturers in Sri Lanka. It has overcome the huge disadvantages of civil unrest in its country, managed to create low unit costs, broken boundaries of typical factory work by effectively looking after its employees and showed how this can make a business more productive, kept up to date with IT systems to fulfil client demand, not only kept to set laws and regulations but also gone over and above by making their own, paying close attention to corporate social responsibility and using this to differentiate itself.
In order to analyse MAS Holdings and its practices I have chosen to use the PESTLE model of analysis. This involves analysing the political, economic, social, technological, legal and environmental aspects of the organisation which I feel covers a broad range of factors and thus will give a good insight into MAS using the case study.
Political factors are how and to what degree a government affects the economy and can have a big impact on how an organisation chooses to operate. As MAS started up and began gaining its first customers, serious civil unrest was happening in Sri Lanka from a civil war that broke out in 1983 until a ceasefire came into effect in 2005. This political issue could have had a major effect on the company as its surroundings and government could have been perceived as very unstable then, and in the future, thus increasing the risk in investment in MAS and its services and affecting the potential for huge growth and globalisation. The whole instability of the country at that time could have also made it very difficult to compete with other countries in the market, particularly China who already has a competitive advantage with scale and production efficiency. However,
References: Buchanan, D.A. and Huczynski, A.A., 2010. Organizational Behaviour. 7th ed. Harlow: Pearson Education Limited. Watson, N., 2006. MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry. In: Vasallo, A. ed., 2011. Introduction to Business. 4th ed. Harlow: Pearson Education Limited, p.2-29 Bibliography: Altfield, Inc., 2004. (Summary of) Maslow on Management [pdf] Available at: <http://www.ypio.com/pdfs/maslow.pdf > [Accessed 24 November 2011]. Buchanan, D.A. and Huczynski, A.A., 2010. Organizational Behaviour. 7th ed. Harlow: Pearson Education Limited. Jones, O., 2000. Human Relations. Scientific Management, Culture and Control: A First-Hand Account of Taylorism in Practice, 53(5), 631-653. Vasallo, A. ed., 2011. Introduction to Business. 4th ed. Harlow: Pearson Education Limited http://www.marketingminefield.co.uk/pestle-analysis/ [Accessed 24th October 2011]