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Soft Thinking and Intellectual Capital

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Soft Thinking and Intellectual Capital
{draw:frame} University of Glamorgan MSc International Logistics and Transport Programme/Strategic Procurement Management STRATEGY AS PRACTICE Soft Systems Thinking and Intellectual Capital Assignment 1 *Student No: *08193738 Assignment Date: 5 April 2009 *Submission Date:* 15 May 2009 Module Lecturer: Paul Davis Word Count:* * *2,* 600 Critically evaluate the role that Soft Systems thinking can play in promoting organisations Intellectual Capital. To evaluate the benefits of Soft Systems Thinking (SST) in promoting an organisational intellectual capital it is necessary to understand the concept of Soft Systems Methodology and how this methodology can be used to foster teamwork, communities of practice and social learning, and whether these learning outcomes adds knowledge to employees, and leads to improved professional practice and efficacy. So what price do you put on learning – and as an intangible asset does it need to be measured to promote Intellectual Capital (IC) to support the “effective delivery of strategic goals by focusing management activities and processes”. Andriessen (2004). Soft Systems Methodology (SSM) advocated by Checkland and Scholes (1990) is a methodology based on applying systems thinking to non system situations. It is a holistic way of dealing not with the problem but the “situation” in where there are “social, political and human activities” Checkland and Scholes (1990). As opposed to “hard system methodologies, which can be quantified, measured and are technology orientated. Soft Systems takes a group of “actors” through a process of a shared “problem” appreciation. Learning about the problem, then formulating a root definition of interrelated systems, these examine the relationships of the relevant subsystem: which are the stakeholders, such as customers, employees, the worldview (weltanschauungen) and the management who are “all active in the system and take collective action to improve


References: Blacker F (1995) Knowledge, Knowledge work and organisations: An overview and interpretation, Organisation Studies 16 (6) Bontis, N Brennan, N. and Connell, B. (2000) “Intellectual capital: current issues and policy implications”, _Journal of Intellectual capital_, Vol. 1, No. 3, pp206-240. Brooking, A Brown J S and Duguid P (2000a) Structure and Spontaneity; knowledge and organisation – In Nonaka, I and Teece D (Eds) Managing Industrial Knowledge London Sage, 44-67. Checkland, Peter B., 1981 Checkland, Peter B., and Jim Scholes, 1990. Soft Systems Methodology in Action. Chichester, UK: John Wiley & Sons Constant, D., Sproull L., and Kiesler, S. (1996). The kindness of strangers: The usefulness of electronic weak ties for technical advice. Organization Science, 7(2): 119-135. Drucker P F (1992) Edvinsson, L. (1997). Developing intellectual capital at Skandia. Long Range Planning, 30, 366-373. Edvinsson, L Edvinsson, L. & Sullivan, P. (1996). Developing a model for managing intellectual capital. European Management Journal, 14, 356-364. Eisenhardt, K.M Fukuyama, F (1991) The Great Disruption p16 New York Simon and Shuster Fukuyama, F (1995) Trust: The Social Virtues and the Creation of Prosperity (New York: Free Press, 1995), chapter 9 Glaser, Edward L., Laibson, David, and Sacerdote, Bruce (2002), An Economic Approach to Social Capital, Nov. 112, pp 437-458 Grant, R.M Hildreth P and Kimble C (2002) The Duality of Knowledge “Information Research 8(1) paper no 142 Hildreth P Wright P and Kimble C (1999) Knowledge management are we missing something? Information Systems - The Next Generation Hislop D (2004) The Paradox of Communities of Practice: Knowledge Sharing between Communities. Guthrie, J Iles V and Sutherlandk K (2001) Organisational Change: A Review of Health Care Managers, Professionals and Researchers, National Coordination Centre for NHS Service Delivery and Organisation R and D London. Kaplan, R.S Kim, W. C. & Mauborgne, R. (1999), ‘Strategy, value innovation, and the knowledge economy’, Sloan Management Review Spring, 41–53 Lave J and Wenger E (1991) Situated Learning: Legitimate Peripheral Participation Cambridge University Press Liebowitz, J Journal of Intellectual Capital, 1, 54-67. Rose J and Haynes M (2001) A Soft Systems Approach to the Evaluation of Complex Interventions in the Public Sector, Manchester Metropolitan University Press Senge, P (1990) The Fifth Discipline: The Art and Practice of the Learning Organisation, Doubleday New York 1990. Senge, P Mulgan G (2002) Policy-Making in the Global Commons Connect No 5 pp 6-18 Centre for Management and Policy Studies.

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