Sony Pestle
Introduction:
This course work is to evaluate the different factors affecting the international business. Such as political, social, economical, and technological. You will see all these factors to be discussed in a chosen company and it also contains supply chain with logistic process of the chosen company.
International business is the process of integration and interaction among the people. it is the process of boosting the interdependence and connectivity of the world markets and businesses.
In the recent two decades, this process speeded up and it helped allot of companies to be known by people all over the world, Sony is one of those companies, which speeded up its growth and become one of the best companies in the world. Sony was founded in capital of japan Tokyo in 1946; it was the idea of two men engineer masaru ibuka and akio morita a physicist. They decided to make the company of the repairing the electronic equipment’s at very beginning the company had no machinery and had little scientific equipment’s “ In 1955, the company decided to use the SONY logo on Totsuko products and three years later changed its name to Sony Corporation”. 12/03/11
Sony was the combination of two concepts one was (Sony boy) popular expression in japan to describe the younger person, the other was Latin word sonus’ which is the root of words such as ‘sound’ and ‘sonic. The new name attracted the market of its younger age people with energy and passion for unlimited creation. In 1959 Sony launched its first magnetite –coated paper based recording tape. that was the first tape which has been launched in japan, before people were not familiar with tape. In 1954 sony won the licence for making the transistors which has newly been invented on that time in America but till now it remained un applied to the radios.
“ground-breaking developments include the first Trinitron Colour Television in 1968, the colour video cassette player in 1971, the Betamax VCR in 1975, the Walkman in
This course work is to evaluate the different factors affecting the international business. Such as political, social, economical, and technological. You will see all these factors to be discussed in a chosen company and it also contains supply chain with logistic process of the chosen company.
International business is the process of integration and interaction among the people. it is the process of boosting the interdependence and connectivity of the world markets and businesses.
In the recent two decades, this process speeded up and it helped allot of companies to be known by people all over the world, Sony is one of those companies, which speeded up its growth and become one of the best companies in the world. Sony was founded in capital of japan Tokyo in 1946; it was the idea of two men engineer masaru ibuka and akio morita a physicist. They decided to make the company of the repairing the electronic equipment’s at very beginning the company had no machinery and had little scientific equipment’s “ In 1955, the company decided to use the SONY logo on Totsuko products and three years later changed its name to Sony Corporation”. 12/03/11
Sony was the combination of two concepts one was (Sony boy) popular expression in japan to describe the younger person, the other was Latin word sonus’ which is the root of words such as ‘sound’ and ‘sonic. The new name attracted the market of its younger age people with energy and passion for unlimited creation. In 1959 Sony launched its first magnetite –coated paper based recording tape. that was the first tape which has been launched in japan, before people were not familiar with tape. In 1954 sony won the licence for making the transistors which has newly been invented on that time in America but till now it remained un applied to the radios.
“ground-breaking developments include the first Trinitron Colour Television in 1968, the colour video cassette player in 1971, the Betamax VCR in 1975, the Walkman in