Preview

Speech on Coca Cola

Satisfactory Essays
Open Document
Open Document
359 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Speech on Coca Cola
on It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. The product that has given the world its extremely well known taste was born in Atlanta, Georgia, on May 8, 1886. The first cola recipe, by John Stith Pemberton, was originally a cocawine called Pemberton's French Wine Cola. In 1886, when Atlanta passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. It is thought he was inspired by the remarkable success of European Angelo Mariani's cocawine, Vin Mariani. He carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced “excellent,” and placed on sale for five cents a glass as a soda fountain drink. Soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, and headache. A century later, the Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately, for Pemberton, he died in 1888 without realizing the success of the beverage he had created.
Here are a few fun facts about Coca-Cola
One of the most famous advertising slogans in Coca-Cola history "The Pause That Refreshes" first appeared in the Saturday Evening Post in 1929. The theme of pausing with Coca-Cola refreshment is still echoed in today's marketing. Frank M. Robinson is credited with naming the beverage "Coca-Cola," and designing the trademarked, distinct, script that is still used today. The first marketing efforts in Coca-Cola history were done through coupons for free samples of the beverage. Considered an innovative approach back in 1887, this was followed by newspaper ads and selling Coca-Cola branded items. The first servings of Coca-Cola were sold for 5

You May Also Find These Documents Helpful

  • Powerful Essays

    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.…

    • 1691 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    On May 8th, 1886, the product of Coca-Cola was established in Atlanta, Georgia. Through out the many steps in making the soda, the local pharmacist, John Stith Pemberton made the syrup for Coke. The first time this soda was put on shelves,…

    • 590 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.…

    • 1379 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The inventor of Coca-Cola named John Pemberton. Pemberton moved to Atlanta and started making and selling of patent medicines. One of his biggest selling items was French wine of coca. A cocaine laced Bordeaux wine that was popular throughout the world. At the time cocaine was not thought of harmful. Doctors gave them as a medicine recipe. Pemberton's formula also contained caffeine from the kola nut (which is actually a seed from a tree in Africa). He sold his "French wine of coca" as a cure for nervous disorders, disturbances of internal plumbing, and impotency. In 1886 he removed the wine so the substances would be like a syrup based medicine. After that he began with experimenting. The cocaine and caffeine were very bitter tasting, so plenty of sugar was added to mask these flavors. Citric acid then had to be added to provide some bite that would counter-balance the sweetness. This creation of new syrup became Coca-Cola.…

    • 1501 Words
    • 7 Pages
    Good Essays
  • Better Essays

    The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta, GA, sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first day totaling $.45 cents a day average. After John Pemberton passed away in 1888 the company rights were acquired by a business name named Griggs Candler for $2,300 (The Coca Cola Company, 2011). Candler led the way for the innovative product to become a business. He began promoting the product on everyday products so that the logo was everywhere and the aggressive tactic worked. The demand grew so quickly that there three production facilities were up and operating within 7 years. By 1920 there were over 1,000 bottlers of the product and in the 40’s the president helped to lay the international groundwork for the company to begin doing business overseas and ensuring that a Coke was available to many for a small price.…

    • 1861 Words
    • 8 Pages
    Better Essays
  • Better Essays

    The Coca Cola Company has existed over a century to become not only one of the most successful companies in the 21st century, but the most recognizable marketing icons in the world. “In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, otherwise known as "Doc", fought in the Civil War, and at the end of the war decided to invent something that would bring him commercial success. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market. In his time, the soda fountain was rising in popularity as a social gathering spot for families as an attempt to keep people from going to bars. And this was when Coca-Cola was born. However, Pemberton had no idea how to advertise. This is where Frank Robinson came in. He registered Coca-Cola 's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes."…

    • 1556 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Brad's Drink

    • 4094 Words
    • 17 Pages

    In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss (Bellis, 2012).…

    • 4094 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Dr. John Stith Pemberton

    • 1011 Words
    • 5 Pages

    It was also used as a popular headache remedy and was sold in the majority of the pharmacies in Atlanta, Georgia. It wasn’t until 1886 that it was reformulated, renamed and packaged as a soda fountain drink for a nickel a glass. However, it was still full of the pick-me-up properties of the coca plant and kola nuts it was just sweetened with sugar as an alternative to the wine. It was marketed with push advertising that appealed to anyone that needed a "delicious, exhilarating, refreshing and invigorating soda-fountain beverage”(2) experience. It was produced in a syrup form and then added to Carbonated water right before it was consumed. It was Frank M. Robinson his accountant the renamed Coca- Cola is eternally iconic trademark name. The Atlanta Journal unveiled the first ads for Coca-Cola. There were some oil painted clothes placed in the pharmacy windows were it was sold to inform the public of the new soda fountain drink and its…

    • 1011 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    On May of 1886, pharmacist Dr. John Pemberton had created a drinkable medicinal formula which he termed "Coca-Cola". Pemberton 's original Coca-Cola recipe called for coca leaves and kola nuts. After mixing his concoction with sparkling mineral water, Pemberton began to market the beverage as a fountain drink, and as an alternative to beer and ginger ale. In the next year pharmacist Dr. Asa Candler, bought the formula from Dr. Pemberton. Due to his penchant for aggressive marketing and advertising, Dr. Candler 's Coca-Cola business became quite successful, and Coca-Cola became one of America 's most popular fountain drinks. After 1905, coca leaves were no longer used as one of the main ingredients in Coca-Cola. In time, fructose syrup replaced the crystal sugar used in the soda, allowing for cheaper and faster manufacture of the syrup. The bottling industry also allowed for a wider distribution of the soda, further increasing its sales and its popularity. During 1960’s Coke launched Fanta, Sprite and Tab. Today, Coca-Cola products are consumed at a rate of more than one billion drinks per…

    • 1665 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Coke vs Pepsi

    • 3077 Words
    • 13 Pages

    Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob 's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America 's most popular fountain drinks, largely due to Candler 's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900 Robinson (Anonymous, 2001).…

    • 3077 Words
    • 13 Pages
    Better Essays
  • Good Essays

    Coca-Cola,”the largest distributor and marketer of non-alcoholic beverage concentrates and syrups in the world”, is facing challenges from society. A special interest group called “Campaign to stop Killer Coke” accuses Coco-Cola of practicing illegal and immoral methods in order to generate profit. By protesting, the Campaign to stop Killer Coke arouses a great amount of criticism of Coca-Cola from different sectors of society. This whole event was sparked by the murder of an employee at a Coca-Cola owned plant in Colombia. The victim was named Isidro Segundo Gil and was killed by the paramilitary of Colombia. After his death, Mosquera- the manager of the plant and an associate with the paramilitary - threatened the employees and demanded they resign from the union. The Campaign to Stop Killer Coke now is feeling sorry for Isidro Segundo Gil over this tragedy that should never have happened, and is rebuking Coca-Cola strongly for its wrongdoing. On the other side, Coca-Cola is trying to defend itself by neglecting the facts and reaffirming its “highest standards of ethical conduct and business practices”. Meanwhile, besides these two major players … the Coca-Cola Company and the Campaign to Stop Killer Coke … governments, shareholders, employees, students, public critics and other organizations also play a role in this event. Considering this incident, it is interesting to find out how the whole society works together to define pluralism. There is no single power which can easily manipulate others. At the same time, every single person or organization is completely free to monitor each other. Under this pluralistic environment, it will not be hard to generate a social problem by undesirable thoughts or standpoints Typically, in this case, because of a lack of satisfaction with Coca-Cola’s reaction to its wrongdoing in Colombia, the public has generated much criticism of…

    • 4340 Words
    • 18 Pages
    Good Essays
  • Good Essays

    Persuasive Paper

    • 1324 Words
    • 6 Pages

    John Pemberton invented Coca-Cola in 1886 while in Atlanta, Georgia. Coke’s initial use was as a patient medicine in hospitals and nurseries. John Pemberton mixed up a fragrant and caramel colored liquid which he later added carbonated water. He took is invention…

    • 1324 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his neighborhood pharmacy, “where it was mixed with carbonated water and deemed “excellent” by those who sampled it” (Coca Cola History, 2013, para. 1). Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with “naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today” (Coca Cola History, 2013, para. 1).…

    • 1845 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    Coca Cola Manufacturing

    • 1257 Words
    • 6 Pages

    The Coca-Cola Company (KO) is the world's largest beverage company, and it owns or licenses more than 500 nonalcoholic beverage brands. The company owns four of the world's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. He may have been inspired by the formidable success of Vin Mariani, a European coca wine. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.…

    • 1257 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    In the 1920s Coca Cola shifted its advertising strategy, focusing for the first time on creating brand loyalty. It began advertising the soft drink as fun and refreshing. Coke’s 1929 campaign slogan was: The Pause that Refreshes. To this day, that slogan remains number two on Advertising Age’s top 100 slogans of all the time.…

    • 1815 Words
    • 8 Pages
    Powerful Essays