Sports Equipments And Sportswear Case Study

Consider about this generation, sports field is highly developed. Because all the countries of the

world give their best sponsor for develop their sports field. As a result for that main business

opportunities are create from that field. That producing sports equipments and sportswear is main

opportunity that we are selected.

And we think produced sports equipments and sports wears and we are distributing that products

for the local market as well as a foreign market. And we are create web site and show all the

information’s about us.

To producing sports equipments and sportswear we are consider about three main group. There

are,

 Young parents with children active in youth sports

 College students

 Active adults

And also
This business we are produce shoes, sport apparels for ladies and gents and athletic equipments.

 Shoes

 Apparels for ladies and gents

 Athletic equipments are produce mainly in our company.

That our first consider group that young parents. They are mostly buying sports shoes and sports

appeals. For them we are produced very attractive sports wears. Specially for ladies. First we are

create market analysis for sports equipments and we are gathered ideas from the society, after

that we are design new sports wears for our customers. And college students and active adults

are main focused areas for our company. For them we are introduced new apparels and shoes.

And always we understand our focused areas and we want to give some attractive and

comfortable products for our customers.

Market Segmentation

 Parents (Elementary & Middle School)

 High School Athletes

 College Students

 Middle-aged Adults (35+)

Now a days sports wear is not only used in men and womens who are doing sports. Now a days

parent specially young parents and middle aged adults are use that sports wear,because they
Target Market Segment Strategy

Because there are so many different sports and levels at which to compete, there is a broad range

of markets for the company to target. At KSG, we will provide a marketplace that satisfies the

needs of each group. We will stock a variety of goods for the wide variety of our customers.

We strive to build long-term, personal relationships with our customers, in order to do this, we

will need to attract customers at young ages. Therefore, our primary target market will be parents

with young children. By building a trust relationship, we may be able to maintain a family right

up through the child's college years.

It will be important to target these groups because youth sports are growing at an incredible rate.

Data has indicated that youth sports have the highest growth rate of any segment within the

athletic industry. Capturing the market at a young age will lead to future sales when athletes

spend more money on their athletic needs.

Young parents and high school students will not be the only groups that we will focus on

because they also make up the smallest population. Focusing on college students and