Giselle Walton
MGT431
October 12, 2010
Lori Gardner
Staffing Plan Paper
Appropriate staffing can be the key to success for many organizations therefore, the human resources (HR) department must develop a staffing plan. In this paper I will develop a staffing plan for a new division at T-Mobile called Loyalty. Loyalty will consist of marketing, customer service, distribution, and accounting. Specific strategies to recruit the appropriate applicants including the legal compliance of said strategies will be developed in this paper.
Initially HR has to understand the need for the division called Loyalty. The loyalty division will meet the needs of customers who have been with the company for more than two years. The emphasis on these customers is necessary because customers typically join a cell phone provider with a two-year contract, for one of three things, coverage, rate plan pricing, or handset (phone). Customers remain with a cell phone provider after the initial two years because of satisfaction with their current provider. The Loyalty division will be responsible for implementing specific initiatives to maintain customer satisfaction.
T-Mobile has 33.6 million customers (T-Mobile USA, 2010). The number of people needed for the loyalty division is determined by the average number of customer losses during the year. In the first and second quarter of 2010, T-Mobile lost 170,000 customers to other cell phone providers (T-Mobile USA, 2010). By constructing and applying models that predict demand for labor using these statistics, T-Mobile will have conducted a trend analysis using the loss of customers as a leading indicator to determine future labor demand (Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright, 2007).
Marketing
T-Mobile will require three people in support of the Loyalty division. The marketing team has to have a marketing specialist, who will design, generate and deliver programs in support of
References: Newman, E. (2009, March 29). Improving the Internal Recruiting Process: A Strategic Opportunity for HR. Retrieved from http://www.ere.net Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright. (2007). Fundamentals of Human Resource Management, Second Edition. Retrieved from Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright, MGT431 - Human Resources Management website. T-Mobile USA. (2010, August 5). Company Information. Retrieved from http://www.t-mobile.com/Company/InvestorRelations.aspx