Preview

Starbucks- Case Study 3

Good Essays
Open Document
Open Document
625 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks- Case Study 3
1. What type of departmentalization is being used? Explain your choices.
The types of departmentalization being used are: a. Retail Expert- Retailing is the last phase/stage of any economic activity where you sell the product or service to the end consumer. B. Administrative- The people involved in the process or activity of running a business, organization, etc. c. Manufacturing- The process of converting any kind of materials, components, or parts into finished goods that meet a customer's expectations (this is the product that Starbucks produces and sells D. Sales & Marketing- The activities involved in selling and promoting an organization's goods and/or services.

2. Do you think it’s a good idea to have a president for the US division and for the international divisions? What are the advantages of such an arrangement? Dis advantages? Yes, we believe that it will be good idea to have a president for US division and international Divisions. The US is a big division all on its own already and they have to handle it by themselves and there are many operations which go together in Starbucks. For international divisions there should be one president as this would globalize all the divisions and would help them to be on the same page and would be all together. The Advantages of this would be they would have better co-ordination if they had this they would also manage better to achieve better results. By having division of responsibilities people with work better and would have a positive impact on the operations. Disadvantages are that its harder to see how the standards country wide as there are more than on presidents, more organization and coordination is needed to monitor this much area. By having the two presidents there can be a conflict with decision making too many ideas. If the two don’t have the organization and the coordination can lower the standards of Starbucks.

3. What examples of the six organizational structural elements do you

You May Also Find These Documents Helpful

  • Good Essays

    Starbucks Case Study

    • 889 Words
    • 4 Pages

    Overall, Starbucks’ performance has been mixed over the past six months. On April 13, 2012, its stock price reached a high of $61.67 per share and closed at $57.37 per share. Since April, the price of Starbucks’ stock fell on average in the following closing months of May and June before reaching a low of $43.16 in the opening days of August. The fall was correlated with the release of Starbucks’ third quarter annual report, which showed a less-than-expected performance for that quarter; the earnings per share were $0.43 compared to a market expectation of $0.45 (Baertlein). Since then, the price of Starbucks’ stock has gradually increased. Although market risk factors like decreased consumer spending may have impacted Starbucks’ recent performance, Starbucks has still remained profitable, and there are generally positive expectations for the next year.…

    • 889 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks Case Analysis

    • 434 Words
    • 2 Pages

    From analysis of the Porter’s Five Forces above, it shows the biggest challenge for Starbucks are the company like McDonald’s, Dunkin Donuts and Peet’s Coffee & Tea, due to their ability of offering fast service and capacity of their stores. Therefore, the low…

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Starbucks Case Study

    • 1545 Words
    • 11 Pages

    a. Starbucks Corporation makes money in a few different ways, it’s highest revenue source are through the company-operated stores, here they sell things like different coffee brews, teas and pastries. Starbucks’ other revenue sources include product sales to licensed stores, this includes royalties and other fees paid to Starbucks for using it’s brand. Another source of revenue is consumer packed goods (CPG), food service and other, threw CPG, food service and other, Starbucks sells already packaged goods like coffee and tea to other retail stores like grocery stores, gas stations, warehouses, etc. Starbucks also holds short and long-term investments, which primarily consist of investment grade debt securities as well as certificates of deposits all of which are classified as available-for-sale. The last way Starbucks makes money through by investments is in it’s trading securities portfolio, this portfolio is comprised of marketable equity mutual funds and equity exchange-traded funds. Starbucks is also a public corporation so it also raises capital by issuing stock.…

    • 1545 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Retailing is the selling of goods directly to the consumers; this can be achieved in many locations or formats. It is the last stage of the supply chain.…

    • 3487 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Rcsc214 Exam 1

    • 2015 Words
    • 9 Pages

    Retailing-consists of the final activities and steps needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer.…

    • 2015 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks Case Analysis

    • 414 Words
    • 2 Pages

    * Competitive Rivalry: High. Coffee industry is extremely competitive with rivals for Starbucks including McDonald’s, Bigby’s, Dunkin’ Donuts, and others are playing certain parts resulting in less dominant position of Starbucks within the industry.…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Marketing Study Guide

    • 2546 Words
    • 11 Pages

    * Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. Retailing is the last stage in the channel of distribution.…

    • 2546 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Starbucks Case Study

    • 1838 Words
    • 8 Pages

    As for Starbucks store manager, they should have their technical skills developed. It is very important for a store manager to have the job-specific knowledge and know the techniques needed to proficiently perform work tasks.…

    • 1838 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Marketing- It means buying & selling (exchanging) of goods and services. It is a process of innovating new goods & services, promoting it and finally delivers to the ultimate customers and firms. It is a process of aiming the resources and motive of the firm on environmental factors. (Keegan & Schlegelmilch, 2001).…

    • 1875 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Tucker Company

    • 775 Words
    • 4 Pages

    Each division will be headed by a new vice president who will report directly to me. I believe that this new approach will enhance our performance through the commitment of individual managers. It should also…

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Value Chain Analysis

    • 454 Words
    • 2 Pages

    Marketing and sales Essentially an information activity - informing buyers and consumers about products and services (benefits, use, price etc.)…

    • 454 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Each division is permitted to have there their own vice presidents and managers who have their own organisational structures as they so please.…

    • 3411 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks Case Studyc

    • 1376 Words
    • 4 Pages

    Mind Tools Ltd (2014). Mintzberg 's Organizational Configurations - Strategy Skills Training from MindTools.com. Retrieved from ttp://www.mindtools.com/pages/article/newSTR_54.htm#…

    • 1376 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    There are 2 main levels of any research design, Starbucks will have to go through the 2 levels in order to have an efficient research resulting into good outcome that will help the brand sustain its brand image. The first level of the research design consists of 6 main categories. The first step is to define the research problem at hand, moving on; researcher will start thinking about the end use of the data. After then will start deciding on the sort of evidence needed to obtain this research, deciding on the units of analysis in conducting this research. After the above steps, the researcher starts deciding on how he wants to build the research structure, last step of the first level of research design is deciding on the design…

    • 1095 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    * Marketing – IT is to do with identifying consumer needs and pleasing them. Eg: Pricing, advertising, promotion, packaging, etc.…

    • 4774 Words
    • 20 Pages
    Powerful Essays