Starbucks-Culture conflict
1. Introduction: In my research project I will be focusing on below mentioned problems
a) What are the risks faced by Starbucks in International market operations.
b) How the company can reduce risks in its international business?
The above mentioned issues are significant as they not only focus on one risk but on all different types of risks which company can face in its operations when want to operate globally. It also studies on that how company can reduce its risks when they want to operate on global front.
In this I basically study the risk faced by Starbucks as it’s begin operation from U.S. and now expanded to 65 countries & territories of world and also study that how these risks can be reduced.
2. Background/Review of the Literature:
* Many studies and articles conducted on what risks/problems company can face in international market which is general, but my study will fully focus specifically on the single company i.e. Starbucks. The studies conducted are not specific in accordance to various sectors as risks/problems vary from different types of products, operations, industry etc.
As I already aware of major risks one company can face which includes Political, Social, Cultural, Financial, Environmental.
But my study will relate different types of risks Starbucks faced while expanding globally and also focus on solutions for the same.
* Several studies conducted, some are mentioned below:
Starbucks Corporation: Competing in a Global Market by UW Business School
Starbucks’ International Operations by Howard Schultz and Mitchell J. Speiser
What Are Some Challenges That Firms Face for International Marketing? By Brian Hill, Demand Media
What risks do organizations face when engaging in international finance activities? By Nicola Sargeant
Explain the risk factors associate with international marketing strategy development and implementation? In Business Plans, Marketing Advertising and Sales
The Hidden Risks in Emerging Markets by
a) What are the risks faced by Starbucks in International market operations.
b) How the company can reduce risks in its international business?
The above mentioned issues are significant as they not only focus on one risk but on all different types of risks which company can face in its operations when want to operate globally. It also studies on that how company can reduce its risks when they want to operate on global front.
In this I basically study the risk faced by Starbucks as it’s begin operation from U.S. and now expanded to 65 countries & territories of world and also study that how these risks can be reduced.
2. Background/Review of the Literature:
* Many studies and articles conducted on what risks/problems company can face in international market which is general, but my study will fully focus specifically on the single company i.e. Starbucks. The studies conducted are not specific in accordance to various sectors as risks/problems vary from different types of products, operations, industry etc.
As I already aware of major risks one company can face which includes Political, Social, Cultural, Financial, Environmental.
But my study will relate different types of risks Starbucks faced while expanding globally and also focus on solutions for the same.
* Several studies conducted, some are mentioned below:
Starbucks Corporation: Competing in a Global Market by UW Business School
Starbucks’ International Operations by Howard Schultz and Mitchell J. Speiser
What Are Some Challenges That Firms Face for International Marketing? By Brian Hill, Demand Media
What risks do organizations face when engaging in international finance activities? By Nicola Sargeant
Explain the risk factors associate with international marketing strategy development and implementation? In Business Plans, Marketing Advertising and Sales
The Hidden Risks in Emerging Markets by
References: http://en.wikipedia.org/wiki/Starbucks http://www.foster.washington.edu/centers/gbc/globalbusinesscasecompetition/Documents/Cases/2003Case.pdf http://www.mi.rei.ase.ro/Site%20MI/Starbucks_EN.pdf http://smallbusiness.chron.com/challenges-firms-face-international-marketing-3356.html http://www.investopedia.com/ask/answers/06/internationalfinancerisks.asp http://www.answers.com/Q/Explain_the_risk_factors_associate_with_international_marketing_strategy_development_and_implementation http://hbr.org/2010/04/the-hidden-risks-in-emerging-markets/ar/1