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GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation
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First store opened in Seatle in 1971 165 Outlet in 1992 when company issued its initial shares of public stocks generates $4 billion per year in revenue Serves more than 33 million customer each week Partners with Albertson’s, Barnes & Nobles, Hyatt, Kraft, Marriot, Pepsi, United Airlines
STARBUCKS facts and figures
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First store opened in Seatle in 1971 165 Outlet in when For Year 2002...... 13101992 initial company issued its Stores in more than public stocks shares of 30 generates $4 countries around the billion per year in revenue world Serves more than 33 million customer each week Partners with Albertson’s, Barnes & Nobles, Hyatt, Kraft, Marriot, Pepsi, United Airlines
STARBUCKS facts and figures
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Country Japan Taiwan China South Korea Arab Emirat Lebanon Spain Indonesia New Zealand Hawai
Store 397 99 88 53 23 11 5 5 34 30
1,500
1,125
750
375
0
1,310 First store opened in Seatle in 1971 165 Outlet in 1992 when company issued its initial 929 shares of public stocks generates $4 billion per year in revenue 524 Serves more than 33 million customer each week 278 Partners with Albertson’s, Barnes & Nobles, Hyatt, Kraft, 128 Marriot, Pepsi, United Airlines 17 5
1995 1996 1997 1998 1999 2000 2001 2002
STARBUCKS facts and figures
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Provide a great work environment and treat each other with respect and dignity Embrace diversity as an essential component in the way we do business Apply the highest standard of excellence to the purchasing, roasting, and fresh delivery of our coffee Develop enthusiastically satisfied customers all of the time Contribute that profitability is essential to our future success
STARBUCKS business philosophy
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Customer Service Excellence Product Quality Accessibility Emerging Corporate Responsibility Financial