All throughout the history, Americans have worked hard to revolutionize like industrialization, westward expansion with people like Thomas Edison or Henry Ford. Hollywood and its sign show this revolutionary American ideal by their evolution. For example, the Hollywood sign originally read Hollywoodland, but was edited in 1949 to read the now known, Hollywood, title. The sign was also only intended to be temporary, but it was edited and is now among the most famous signs in the whole United States. Hollywood evolved drastically during the Great Depression in the “Golden Age of Hollywood”. This 1930’s time period in Hollywood’s history was a time where Hollywood flourished and arose while the rest of the country suffered with the great depression. It was the marking period of when Hollywood emerged as an administrator of the film industry. “With better sound and film technology emerging, the industry was able to pursue new creative directions, entering a ‘Golden Age’ of creativity and exploration” (Golden Age of Hollywood). Hollywood essentially went from being just another city in the united stated to being an extremely well-known city, exhibiting revolutionary and evolving …show more content…
Americans in the year of 2009 spent $1.13 trillion on discretionary things (Davis). Hollywood, along with its sign also thoroughly represents this mindset. Hollywood emerged as a recognized destination due to its intentions to attain money. Producers did, and still do to this day, create movies and other shows to capture audiences. The amounts of money that producing companies bring in with new projects is outrageous. Hollywood introduced special effects to the world, when nobody had ever seen them before, which astonished and captured audiences even more than before. This capturing of audiences was based on getting big business from consumers within the population. There are other ways that companies and Hollywood collect more money as well. They can do so with advertisements. Whether it be on a billboard along Hollywood Freeway, or a commercial that is aired before a movie, there is a lot of money that comes with advertisements. Hollywood has maintained this blockbuster culture (Decherney 109) for many, many years. “The American public grew to love their Hollywood stars for more than their acting” (Golden Age of Hollywood). Hollywood truly represents the Capitalistic and consumer ways of America by working to capture audiences by giving them what they desire and by being a icon essentially based on