Strama Paper 2014
THE STRATEGIC MANAGEMENT PAPER (Proposed Format)
EXECUTIVE SUMMARY
Provide a brief summary or overview of the strategy paper (in two pages at most), stating what the business of the company is, the main results of the external and internal analyses, results of strategy formulation tools used, the key strategic management issues and the recommended strategic and financial objectives (at least for the next five years), and strategies and significant action plans.
I. INTRODUCTION
Include a short background on the company
Nature of business/products/services
Current revenue size and profit
Major markets served
Number of employees
Other relevant basic information
II. RESEARCH DESIGN AND METHODOLOGY
Identify the following:
Data and information sources
How information was obtained & methodologies used
Major assumptions
III. COMPANY’S VISION AND MISSION (This chapter can be incorporated into Chapter V. COMPANY ANALYSIS)
State the current vision, mission and objectives of the company
Comment or evaluate the vision and mission statements using David’s framework and other criteria discussed in class. Recommend changes if needed. Or, develop new vision and mission statements. Explain how the recommended vision and mission meets the criteria based on David’s framework, including how it takes into account ethical principles and nation building.
Give recommendations on how you will communicate the vision and mission to the employees and other stakeholders. (If this chapter is included into Chapter V, this portion will be included as part of the recommendations on Chapter VII. OBJECTIVES, STRATEGY RECOMMENDATIONS AND ACTION PLANS)
IV. EXTERNAL ANALYSIS
A. General Environment
Discuss current and expected outlook in the following areas, focusing only on factors that will have significant impact on your business. Consider the following areas only insofar as they are relevant and thus exert a significant impact on your industry
1. Economic developments
2.
EXECUTIVE SUMMARY
Provide a brief summary or overview of the strategy paper (in two pages at most), stating what the business of the company is, the main results of the external and internal analyses, results of strategy formulation tools used, the key strategic management issues and the recommended strategic and financial objectives (at least for the next five years), and strategies and significant action plans.
I. INTRODUCTION
Include a short background on the company
Nature of business/products/services
Current revenue size and profit
Major markets served
Number of employees
Other relevant basic information
II. RESEARCH DESIGN AND METHODOLOGY
Identify the following:
Data and information sources
How information was obtained & methodologies used
Major assumptions
III. COMPANY’S VISION AND MISSION (This chapter can be incorporated into Chapter V. COMPANY ANALYSIS)
State the current vision, mission and objectives of the company
Comment or evaluate the vision and mission statements using David’s framework and other criteria discussed in class. Recommend changes if needed. Or, develop new vision and mission statements. Explain how the recommended vision and mission meets the criteria based on David’s framework, including how it takes into account ethical principles and nation building.
Give recommendations on how you will communicate the vision and mission to the employees and other stakeholders. (If this chapter is included into Chapter V, this portion will be included as part of the recommendations on Chapter VII. OBJECTIVES, STRATEGY RECOMMENDATIONS AND ACTION PLANS)
IV. EXTERNAL ANALYSIS
A. General Environment
Discuss current and expected outlook in the following areas, focusing only on factors that will have significant impact on your business. Consider the following areas only insofar as they are relevant and thus exert a significant impact on your industry
1. Economic developments
2.