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Strategic Change In An Organization Case Study

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Strategic Change In An Organization Case Study
Learning outcome 2: understand issues relating to strategic change in an organization
AC: 2.1 Examine the need for strategic change in an organization: Change is seen as an opportunity, not a threat. This sometimes implies an entrepreneurial strategic leader. It invariably requires flexibility and innovation, which implies entrepreneurial managers who accept responsibility for driving the change initiative.
The reason for this failure is the inability of the organization to deal with change. A change in behavior cannot be realized until after the initiative has been implemented. Like we say that, change begins with an Ending. The rate of change is increasing faster than we are willing to admit due to the e tremendous information flow
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M&S have been following the differentiation strategy where in they try to keep their products different from its competitors and thereby the cost of M&S products are comparatively than its competitors.
Some factors should be assessed for the need of change in M&S.

Economics: Prevailing economic condition of the nation will have an effect on the spending patterns of citizens. The retail sector in UK is quite prawn to economic recession and it is also very sensitive to interest rate changes. Consumer are nowadays optimistic of the economy and the retail industry and Marks and Spencer operations are booming.

New technology: New technology is also helpful for any organization. Changes as such include the use of internet as a basis of online shopping store which widens the use of ecommerce in the industry. Online marketing is also another technology aspect being used by Marks and Spencer and other retail companies in the
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Any trade can be performed in the UK as long as it does not affect the country’s existing laws, public orders and policy for M&S political factors which greatly affect it are those that deal with industrial relationships and labor laws. Secondly government trade policy is either flexible or hard.

AC 2.3: Assess the resource implications of the organization not responding to strategic change

Conventional organizational change, which typically encompasses training and development, and ‘motivation’, mostly fails. Imposing new skills and change on people doesn’t work because:
• It assume that people’s personal aims and wishes and need are completely aligned with those of the organization, or that there is no need for such alignment, and
• It assumes that people want, and can assimilate into their lives, given all their other priorities, the type of development or change that the organization deems appropriate for them.

The resources involved in this strategic change are the staff, IT infrastructure, department and projection team. The implication of not responding to the change will be as

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