Strategic Management

Examination Paper: Semester II
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Strategic Management

Section A: Objective Type (30 marks)
This section consists of multiple choice questions & Short notes type questions.
Answer all the questions.
Part one questions carry 1 mark each & Part two questions carry 5 marks each.

Part One:
Multiple choices:

1. A plan of action designed to achieve a particular goal is:
a. Tactic
b. Strategy
c. Financial benefits
d. None of the above

2. It is important to develop mission statement for:
a. Allocating organizational resources
b. Provide useful criteria
c. Company creed
d. Customer orientation

3. The five forces model was developed by :
a. Airbus
b. Karin Larsson
c. Michael E.Porter
d. Boeing

4. How many elements are involve in developing in an organizational strategy:
a. Six
b. Two
c. Four
d. Nine

5. The three important steps in SWOT analysis are:
a. Identification, Conclusion, Translation
b. Opportunities, Threats, Strengths
c. People, Corporate cultures, Labour
d. Power, Role, Task

6. GE matrix consists of how many cells?
a. Nine cells
b. Six cells
c. Eight cells
d. Three cells

7. Which of these is the type of Games:
a. Simultaneous Games
b. Sequential Games
c. Repeated Games
d. All of the above

8. SBU stands fora.
Simple Basic Unit
b. Strategic Basic Unit
c. Strategic Business Unit
d. Speed Business Unit

9. The BCG matrix is known as:
a. Growth share matrix
b. Directional policy matrix
c. GE nine-cell matrix
d. Space matrix

10. ______________ specifies sales revenues and selling distribution and marketing costs.
a. Financial budget
b. Sales budget
c. Operating budget
d. Expenses budget

Part Two:
1. What are the dimensions of Strategic management?

2. Critically analyze the concept of BCG Matrix.

3. What is SWOT analysis?

4. What are the characteristics of Short-term