Strategic Management and Business Policy of Godrej

Brief: Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers. Our founder, Ardeshir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust of over 470 million Indians.

With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care – to name a few – their turnover crosses 2.6 billion dollars. I think of Godrej as such an integral part of India and you may be surprised to know that 20% of their business is done overseas. Godrej’s presence in more than 60 countries ensures that their customers are at home with Godrej no matter where they go. Godrej is the brand one can believe in, service excellence one can count on and the promise of brighter living for every customer.
Vision: Godrej’s vision is to be a leader in the Indian Food and beverage space by breaking into the exclusive league of top ten FMCG food companies in India.
Mission:: Godrej’s mission is to do sales of Rs.1000 Crores by 2012, profitably at margins that are best in class in FMCG goods. They would achieve it through unparalleled business innovations and consumer satisfaction.

Values:
 Commitment in Quality
 Customer orientation
 Discipline
 Honesty & Integrity
 Learning Organization
 Transparency
 Teamwork
 Trust

Godrej Group:
1. Godrej & Boyce Manufacturing Co. Ltd
2. Godrej Industries Ltd
3. Godrej Agro vet Ltd
4. Godrej International Ltd
5. Godrej Sara Lee Ltd
6. Geometric Ltd
7. Godrej Properties Ltd
8. Godrej Hershey Ltd

[A} Godrej’s critical success factor
1. Trust helps in reducing cost and attrition
Trust does play and has played a crucial role in giving significant cost advantage