Strategic Management and Prada Group
Business Strategy Group Case Study
PRADA
Group members
Yufan Liu
Ying Wang
Dingyu Wang
Executive Summary
This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths, weaknesses, opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially China. The report reviews the financial and non-financial objectives of the company’s strategies and their affects for the stakeholders. Prada is engaging in their attempts to achieve their objectives. The strategic choices made by Prada including the product development, market development and the transnational strategic in the international market. The most salient implementation issues were found to be the Prada lack of innovation. In the evaluation of the performance of Prada we think the company is well done to achieve the objectives in economic, social and environment aspects.
Executive Summary 1
Table of contents /2
1. Introduction 5
2. Strategic analysis 6 2.1 External environment analysis 6 2.1.1 General environment 6 2.1.2 Specific environment 7 2.1.3 Conclusions on external environment threats and opportunities 9 2.2 Internal environment 10 2.2.1 Core competencies 10 2.2.2 SCA /10
PRADA
Group members
Yufan Liu
Ying Wang
Dingyu Wang
Executive Summary
This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths, weaknesses, opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially China. The report reviews the financial and non-financial objectives of the company’s strategies and their affects for the stakeholders. Prada is engaging in their attempts to achieve their objectives. The strategic choices made by Prada including the product development, market development and the transnational strategic in the international market. The most salient implementation issues were found to be the Prada lack of innovation. In the evaluation of the performance of Prada we think the company is well done to achieve the objectives in economic, social and environment aspects.
Executive Summary 1
Table of contents /2
1. Introduction 5
2. Strategic analysis 6 2.1 External environment analysis 6 2.1.1 General environment 6 2.1.2 Specific environment 7 2.1.3 Conclusions on external environment threats and opportunities 9 2.2 Internal environment 10 2.2.1 Core competencies 10 2.2.2 SCA /10
References: Hanson, D., Hitt, M. A., Iland, R. D. and Hoskisson, R. E. 2011. Strategic Management: Competitiveness and Globalization. Pacific Rom 4th ed. Australia: Cengage. Handy, C. 1994. The empty raincoat. Pp 50-51. Hubbard, G., Pocknee, G. and Taylor, G.A. 1996. Practical Australian Strategy. Prentice Hall: Australia. Chapter 9. pp. 237-244. Hubbard, G. 2004. Strategic Managrment: Thinking, Analysis & Action. Person: Australia. Chapter 5. Pp. 107-113 and Chapter 10. Pp.245-253. Johnson, G., Scholes, K. and Whittington, R. 2005. Exploring Corporate Strategy. 7th edition. Michael E, Porter. 1998. Competitive Advantage: Creating and Sustaining. Miles, R.E., Snow, C.C., Meyer, A.D and Coleman, H.J. 1978. Organizational Strategy, Structure and Process. The Academy of Management Review, July: 546-562. Mitchell, R.K., Angle, B. R. & Wood, D.J. 1997. Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, Vol. 2, No. 4: Robbins, S Uren, D. 2003. The power of profit. AFR BOSS Magazine, August: pp. 66-69. Viljoen, J. and Dann, S. 2003. Strategic Management. 4th edition. Longman, Pearson Education. Australia. Alar, Kolk. Prada Business Model Evolution and Future. Jan, 19, 2012. Lamia, Kamal-Chaoui., Edward, Leman. and Zhang, Rufei. 2009. Urban Trends and Policy in China. OECD Regional Development Working Papers. http://www.oecd.org/china/42607972.pdf Nelia. 2010. Wishlist: Prada BYOB. Prada Group. 2013. By-Law. http://www.pradagroup.com/documents/201201/EN-By-Laws-2012.04.11.pdf Prada Group Prada Group. 2013. Strategy drifts. Business model http://www.pradagroup.com/en/group/business-model Prada Group Tang, Fei. Anti-corruption policies in China reduce the speed of develop on luxury industry. China Economic Times. Feb, 28, 2013. Yao, Miao. This Prada Handbags is environmental protection? Feb, 13, 2013 http://www.allbusinessinfo.com/this-prada-handbags-is-environmental-protection-3559822