Whole Foods Market Case Analysis
WHOLE FOODS MARKET, 2005: WILL THERE BE ENOUGH ORGANIC FOOD TO SATISFY THE GROWING DEMAND?
Introduction
Whole Foods Market has developed into the world’s largest retail chain of organic foods supermarkets. Their fast growth success is mainly due to being high selective core values. The company employs more than 32000 workers and also with an average size of store of approximately 3000 square metres.
Analysis
General environment
Economic
An affluent Organization for Economic Co-operation and Development (OECD) is a good whole foods market. The production of organic foods is challenged for the growing demand. With the rising trend of fitness and health consciousness, Whole Foods Market has growth rapidly.
Global
In United Kingdom and North America, there are more than 270 stores of Whole Foods Market. Due to the huge amount of stores, the business of Whole Foods Market has gradually increased in global trade. When there is an increase in global trade, the business will then gained opportunity to expand its business into new niche and the standards of food are then not varying. On the other hand, China emerged as superpower which is one of the countries in the world that has tremendous economic power and this also help to enhance the business.
Political/ Legal
As for Japan, United States, and also the European Union, the standards of ‘Organic’ are affirmed by legislation and regulation. However, this may not exist in other countries.
Socio-cultural
The representative of Whole Foods Market would be on the National Organic Standards Board. It concerns more about health conscious, the education of health awareness of the consumer and also the sustainable agriculture.
Demographic
The store of Whole Foods Market is located in a neighbourhood each where 40 per cent of the consumer has a college degree. In addition, this ensures that the consumer will have further knowledge about nutrition. On the other hand, the baby boomer
Introduction
Whole Foods Market has developed into the world’s largest retail chain of organic foods supermarkets. Their fast growth success is mainly due to being high selective core values. The company employs more than 32000 workers and also with an average size of store of approximately 3000 square metres.
Analysis
General environment
Economic
An affluent Organization for Economic Co-operation and Development (OECD) is a good whole foods market. The production of organic foods is challenged for the growing demand. With the rising trend of fitness and health consciousness, Whole Foods Market has growth rapidly.
Global
In United Kingdom and North America, there are more than 270 stores of Whole Foods Market. Due to the huge amount of stores, the business of Whole Foods Market has gradually increased in global trade. When there is an increase in global trade, the business will then gained opportunity to expand its business into new niche and the standards of food are then not varying. On the other hand, China emerged as superpower which is one of the countries in the world that has tremendous economic power and this also help to enhance the business.
Political/ Legal
As for Japan, United States, and also the European Union, the standards of ‘Organic’ are affirmed by legislation and regulation. However, this may not exist in other countries.
Socio-cultural
The representative of Whole Foods Market would be on the National Organic Standards Board. It concerns more about health conscious, the education of health awareness of the consumer and also the sustainable agriculture.
Demographic
The store of Whole Foods Market is located in a neighbourhood each where 40 per cent of the consumer has a college degree. In addition, this ensures that the consumer will have further knowledge about nutrition. On the other hand, the baby boomer
Bibliography: Hanson, D., Dowling, P. J., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2008). Strategic Management Competitiveness & Globalisation (3rd ed.). South–Western college, Cengage Learning Australia. Robert, S. K., David, P. N., & Edward, A. B. (2008). Developing the Strategy: Vision, Value Gaps, and Analysis. Havard Business School Publishing.