Strategic Management Rim
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Executive Summary
This project report titled “Research in Motion”, is concerned with the analysis of the issues being faced by the organisation Research in Motion, in the competitive environment in which it is operating. This report also contrasts the earlier and the current position of R.I.M. and analyses its environment and its strategy it has adopted in the recent times.
The objectives of the study are (i) To understand the competitive environment in which R.I.M. is operating. (ii) To identify and describe the market scenario and the issues being faced by R.I.M. (iii) To analyse the organisation with respect to its Strengths, Weakness, its opportunities and the threats it faces, (iv) To understand the Political, Social, Environmental and Legal aspects of the organisation with respect to its environment, (v) To provide an insight of the various forces the organisation is facing from its competitors, or substitutes. (vi) To give an insight to the financial position of the organisation and provide a trend analysis based on the same, (vii) To provide possible solutions to R.I.M. and give suggestions for the implementing the solutions.
This study is divided into 4 chapters which give an insight to the strategies outlined by R.I.M. and provide possible alternative solutions to R.I.M. based on the analysis.
The data has been collected from the annual reports of the organisation. Many different tools were used by the researchers to analyse the strategies adopted by R.I.M. and also to understand how the dynamic environment of the organisation has been changing over the years. These tools namely: SWOT analysis, PEST analysis and Porter’s 5 forces model gives a detailed insight to the above. Financial analysis has also been performed based on the data and company’s financial health has been analysed.
The major findings of the study are (i) R.I.M. didn’t take the changing environment into consideration and they stuck
Executive Summary
This project report titled “Research in Motion”, is concerned with the analysis of the issues being faced by the organisation Research in Motion, in the competitive environment in which it is operating. This report also contrasts the earlier and the current position of R.I.M. and analyses its environment and its strategy it has adopted in the recent times.
The objectives of the study are (i) To understand the competitive environment in which R.I.M. is operating. (ii) To identify and describe the market scenario and the issues being faced by R.I.M. (iii) To analyse the organisation with respect to its Strengths, Weakness, its opportunities and the threats it faces, (iv) To understand the Political, Social, Environmental and Legal aspects of the organisation with respect to its environment, (v) To provide an insight of the various forces the organisation is facing from its competitors, or substitutes. (vi) To give an insight to the financial position of the organisation and provide a trend analysis based on the same, (vii) To provide possible solutions to R.I.M. and give suggestions for the implementing the solutions.
This study is divided into 4 chapters which give an insight to the strategies outlined by R.I.M. and provide possible alternative solutions to R.I.M. based on the analysis.
The data has been collected from the annual reports of the organisation. Many different tools were used by the researchers to analyse the strategies adopted by R.I.M. and also to understand how the dynamic environment of the organisation has been changing over the years. These tools namely: SWOT analysis, PEST analysis and Porter’s 5 forces model gives a detailed insight to the above. Financial analysis has also been performed based on the data and company’s financial health has been analysed.
The major findings of the study are (i) R.I.M. didn’t take the changing environment into consideration and they stuck
References: * RIM’s Blackberry Delay Hits Stock, June 28, 2012 http://online.wsj.com/article/SB10001424052702304058404577495013601177508.html# * RIM Official Website http://www.rim.com/newsroom/mediaexecutive/index.shtml * John A Pearce, Richachard B Robinson, AmitaMital, “Strategic Management”, 12th edition, 2012. * Blackwell, “Introduction to Strategic Management”, 2007. * Glass, N. M.,“Pro-active management: How to improve your management performance”, 1991 * Johnson, G., Scholes, K., &Sexty, R * Jim Downey and Technical Information Service ,“Strategic Analysis Tools”, 2007.