Strategic Management : Samsung Case
Samsung 03-12-12
Case Study – Strategic Management
Contents 1. What are Samsung's Business Model and CVP (customer value proposition)? (30 marks) 3 Samsung Business Model – Canvas 3 Key Partners of Samsung 3 Key activities of Samsung 3 Key Resources 3 Cost structure 3 Revenue screams 4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung's Dynamic Capabilities (30 marks) 8 3. How Samsung re design a Smartphone, creating a Blue Ocean and making smart phones available to the masses at breakthrough price points (40 marks) 9 The Four Steps of Visualizing Strategy 9 Visual awaking 9 Visual exploration 10 Visual strategy fair 10 Visual communication 11
1. What are Samsung's Business Model and CVP (customer value proposition)? (30 marks)
Samsung Business Model – Canvas
Key Partners of Samsung
* Samsung Enterprise Alliance Program for customer to be a partner
The partner program designed to provide differentiated benefits for sales, marketing and solution development to enable leading domestic and global ISV and SI partners to create new profit models through the enterprise mobile solution business.
The partner program designed to provide differentiated benefits for sales, marketing and solution development to enable leading domestic and global ISV and SI partners to create new profit models through the enterprise mobile solution business.
* Connections with BMW. The did adverting fort he New Samsung II Galaxy. * Callcenter * Special Webdesigner * Designer * Logistic-centre * Distributor and supplier * Special campaigns * Contract supplier for mobile calls
Key activities of Samsung
* Customer service * Shipping system * Advertisement * Taking an order * Training of the Mobile-Supplier like Vodafone, O2… to be specialist. * Special Shops in
Case Study – Strategic Management
Contents 1. What are Samsung's Business Model and CVP (customer value proposition)? (30 marks) 3 Samsung Business Model – Canvas 3 Key Partners of Samsung 3 Key activities of Samsung 3 Key Resources 3 Cost structure 3 Revenue screams 4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung's Dynamic Capabilities (30 marks) 8 3. How Samsung re design a Smartphone, creating a Blue Ocean and making smart phones available to the masses at breakthrough price points (40 marks) 9 The Four Steps of Visualizing Strategy 9 Visual awaking 9 Visual exploration 10 Visual strategy fair 10 Visual communication 11
1. What are Samsung's Business Model and CVP (customer value proposition)? (30 marks)
Samsung Business Model – Canvas
Key Partners of Samsung
* Samsung Enterprise Alliance Program for customer to be a partner
The partner program designed to provide differentiated benefits for sales, marketing and solution development to enable leading domestic and global ISV and SI partners to create new profit models through the enterprise mobile solution business.
The partner program designed to provide differentiated benefits for sales, marketing and solution development to enable leading domestic and global ISV and SI partners to create new profit models through the enterprise mobile solution business.
* Connections with BMW. The did adverting fort he New Samsung II Galaxy. * Callcenter * Special Webdesigner * Designer * Logistic-centre * Distributor and supplier * Special campaigns * Contract supplier for mobile calls
Key activities of Samsung
* Customer service * Shipping system * Advertisement * Taking an order * Training of the Mobile-Supplier like Vodafone, O2… to be specialist. * Special Shops in