Strategic Marketing Plan Part B Nestle Group 1 1

Assignment Cover Sheet

Subject Name
Strategic Marketing for Managers
Lecturer’s Name
Dr. Quan Tran
Title of Assignment
Strategic Marketing Plan Part B
Class
MBA Talent 4.5
Group Number
Group Nestle
Student Number and Name
Le Thi Nguyet Anh (2914MBA2453), Nguyen My Hanh (2914MBA2457),
Bui Le Hong Ngoc (2914MBA2462), Nguyen Thi Thuy Tien (2914MBA2467)
Contact Number or Email
[e-mail]
Length 15 Pages (exclude Cover pages)
Due Date
10/02/2015
Date Submitted
10/02/2015
Declaration:
 I hold a copy of this assignment if the original is lost or damaged.
 I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.
 No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the subject lecturer/tutor concerned.
 I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking)
Signature: ……………………Le Thi Nguyet Anh………………………………………………….
Signature: ……………………Nguyen My Hanh………………………………………………….
Signature: ……………………Bui Le Hong Ngoc………………………………………………….
Signature: ……………………Nguyen Thi Thuy Tien………………………………………………….
Note: An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been signed)
Mark:

Comments:

Insight Analysis and Marketing Plan for Nescafe 3 in 1
Le Thi Nguyet Anh
Nguyen Thi Thuy Tien
Bui Le Hong Ngoc
Nguyen My Hanh
University of Western Sydney
MBA 4.5

Executive Summary
This is a summary of a marketing plan designed for Nescafe 3 in 1 in Vietnam. Nescafe along with G7 and Vinacafe are the top three market leaders in instant coffee market and they have competed intensively. Moreover, the fact that many other

References: DNA. (2014, July 20). Thị trường cà phê: Phá thế chân kiềng. Retrieved January 25, 2015, from DNA Branding: http://www.dna.com.vn/vi/tinh-huong-thuong-hieu/s/thi-truong-ca-phe:-pha-the-chan-kieng/ Nhung, S. (2014, July 02). Vì sao Thị trưởng Phạm Đình Nguyên bán PhinDeli cho Kinh Đô? Retrieved January 25, 2015, from http://nld.com.vn/vnmoney/vi-sao-thi-truong-pham-dinh-nguyen-ban-phindeli-cho-kinh-do-20140702094726494.htm. Vietnamnet. (2014, August 14). Sự thất thế của vua cafe Trung Nguyên. Retrieved January 25, 2015, from Vietnamnet: http://vietnamnet.vn/vn/kinh-te/192297/su-that-the-cua-vua-cafe-trung-nguyen.html W & S. (2013). Khảo Sát Về Thị Trường Cà Phê Bột Hòa Tan Năm 2013.Retrieved January 25, 2015, from Vina Reasearch: http://www.vinaresearch.jp/upload/userfiles/files/WS_Bao_cao_thi_truong_ca_phe_hoa_tan_2013.pdf Appendices Figure 1: Instant coffee types proportion Figure 2: Instant coffee proportion by genders Figure 3: Purposes of coffee consumption by age Figure 4: Nescafe 3 in 1’s positioning compared to other competitors