Strategic Plan Alignment: Ford Motor Company
Strategic Plan Alignment: Ford Motor CompanyStrategic Plan: Ford Motor Co.
Executive SummaryFord Motor Company (Ford) has been a leader in the auto industry, however, over the past few decades has continued to lose market share to foreign competition. The current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to Ford Co. and the entire auto industry as we can see in appendix "A". These current challenges provide exciting opportunities for the auto company who must reduce cost, get fresh capital, and quickly develop and produce, new efficient and economic autos, and alternative fueled vehicles. The global auto industry will continue to grow with 80% of the global auto industry 's growth from now until 2013 is expected to come from emerging markets. However, for Ford to succeed will need to address several internal issues regarding legacy costs, unions in USA, and the development of a wide range of new vehicles that consumers consider the new "must have" vehicles instead of the large trucks and SUVs.
Looking to the future Ford will have a global presence in these critical emerging markets like China and India, and have the knowledge and expertise in efficient and alternative vehicle technologies required to move the company forward. For Ford to achieve the vision of being synonymous with alternative vehicles (low fuel consumption, fuel celled hybrid, ethanol, and electric / battery). When consumers think of the innovative technology in the auto industry they will think of Ford for this to happen Ford can no longer be a quick follower, but must be an industry leader in technological advances in the auto industry. Ford must offer a variety of alternative vehicles that meet consumer demands and government regulations. Ford has significant fixed costs and large capital investments are needed. Cash flow is the lifeblood of any business and should be considered in every decision
Executive SummaryFord Motor Company (Ford) has been a leader in the auto industry, however, over the past few decades has continued to lose market share to foreign competition. The current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to Ford Co. and the entire auto industry as we can see in appendix "A". These current challenges provide exciting opportunities for the auto company who must reduce cost, get fresh capital, and quickly develop and produce, new efficient and economic autos, and alternative fueled vehicles. The global auto industry will continue to grow with 80% of the global auto industry 's growth from now until 2013 is expected to come from emerging markets. However, for Ford to succeed will need to address several internal issues regarding legacy costs, unions in USA, and the development of a wide range of new vehicles that consumers consider the new "must have" vehicles instead of the large trucks and SUVs.
Looking to the future Ford will have a global presence in these critical emerging markets like China and India, and have the knowledge and expertise in efficient and alternative vehicle technologies required to move the company forward. For Ford to achieve the vision of being synonymous with alternative vehicles (low fuel consumption, fuel celled hybrid, ethanol, and electric / battery). When consumers think of the innovative technology in the auto industry they will think of Ford for this to happen Ford can no longer be a quick follower, but must be an industry leader in technological advances in the auto industry. Ford must offer a variety of alternative vehicles that meet consumer demands and government regulations. Ford has significant fixed costs and large capital investments are needed. Cash flow is the lifeblood of any business and should be considered in every decision
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