Strategic Planning
Strategic Planning
Case Study of Marks and Spencer
Student name: Ammad Aslam
Student no: Edsml2324
Assessor name: Georage Muwonge
Contents
Contents 1
TASK 1: 3
TASK 2: 7
2.1. Explain the effects of its current business plans on your organization. 7
2.2. Review the organization present position on the market place, and consider especially its customer base, and more generally its rivals. 8
2.3. Evaluate the competitive strength and weakness of your organization current business strategies. 9
Task 3: 10
3.1. Suggest strategic option for M&S 10
3.2. Describe the activity of business rivals which compete with your organizations and assess the impact of such an activity on it. 10
3.3. Returning to your suggestions (3.1) for strategic option, how would you develop them further in light of this competition? 11
TASK 4: 12
4.1. Now shape these suggestions into a coherent business plan, and indicate how the structure of the plan needs to be developed with participation of relevant stakeholder. 12
4.2. Describe appropriate criteria for reviewing potential options for the proposed strategic plan. 13
TASK 5: 14
5.1. Compare the core values of the organizational against its current business objectives. 14
5.2. Develop these values into a vision of the organization and suggest a mission statement that expresses these values. 15
5.3. Describe how this vision can combine with the business objectives of the strategic plan, so that an inspiring vision of the future of the business can involve all relevant stakeholders. 15
5.4. Develop measure for evaluating your strategic plan. 16
TASK 6: 16
6.1. Develop a schedule for implementing a strategy plan in an organization. 16
6.2. Describe system of information dissemination most likely to inspire stakeholder’s commitment to the plan. 17 6.3. Describe system that will continually monitor and evaluate how your strategic
Case Study of Marks and Spencer
Student name: Ammad Aslam
Student no: Edsml2324
Assessor name: Georage Muwonge
Contents
Contents 1
TASK 1: 3
TASK 2: 7
2.1. Explain the effects of its current business plans on your organization. 7
2.2. Review the organization present position on the market place, and consider especially its customer base, and more generally its rivals. 8
2.3. Evaluate the competitive strength and weakness of your organization current business strategies. 9
Task 3: 10
3.1. Suggest strategic option for M&S 10
3.2. Describe the activity of business rivals which compete with your organizations and assess the impact of such an activity on it. 10
3.3. Returning to your suggestions (3.1) for strategic option, how would you develop them further in light of this competition? 11
TASK 4: 12
4.1. Now shape these suggestions into a coherent business plan, and indicate how the structure of the plan needs to be developed with participation of relevant stakeholder. 12
4.2. Describe appropriate criteria for reviewing potential options for the proposed strategic plan. 13
TASK 5: 14
5.1. Compare the core values of the organizational against its current business objectives. 14
5.2. Develop these values into a vision of the organization and suggest a mission statement that expresses these values. 15
5.3. Describe how this vision can combine with the business objectives of the strategic plan, so that an inspiring vision of the future of the business can involve all relevant stakeholders. 15
5.4. Develop measure for evaluating your strategic plan. 16
TASK 6: 16
6.1. Develop a schedule for implementing a strategy plan in an organization. 16
6.2. Describe system of information dissemination most likely to inspire stakeholder’s commitment to the plan. 17 6.3. Describe system that will continually monitor and evaluate how your strategic
References: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, 2009, Strategic Management: Competitiveness and Globalization : Cases, Daft, J Porter, M.E., 1980, “Competitive Strategy: Techniques for analyzing industries and competitors" New York: The Free Press Smit, E Collier, N. 2004. Marks and Spencer. Cranfield School of Management Marr, B Burns, B. 2009. Managing Change. 5th Edition, Prentice Hall Marr, B Pearson, G. 1999, Strategy in Action, Prentice Hall Financial Times. Zoe, 2012. M&S loses further ground in battle for vital womenswear market, The Guardian. Available at: http://www.guardian.co.uk/business/2012/jun/08/marksspencer-retail Daft, 2010 John, 2010. Management. Ed. 11th . John Wiley & Sons Wallop