Strategic Planning Case Study- Dunkin Donuts
Strategic Hospitality Management
A case analysis of Dunkin’ Donuts with a focus on tools available for strategic planning.
April 2013
Abstract
The following essay is based on the Quick Service Restaurants brand (QSR)- Dunkin’ Donuts. The company has been studied and a case study regarding the growth of the company from 1950 till today has been studied. Growth strategies of the company have been used to understand how they reached the position of America’s largest QSR.
The Legal, Moral and Ethical Issues of the company have also been studied and the solutions to those issues and the implementation has been studied
Contents Abstract i Introduction 1 Strategic Planning 1 The Process 1 Dunkin’ Donuts 3 Mission Statement 3 Vision Statement 3 Case Study 3 Growth Strategy 4 Growth Strategies used by Dunkin’ Donuts 4 SWOT ANALYSIS 9 Legal, Moral and Ethical Issues 10 Conclusion and Recommendation 11 Bibliography 12
Part ‘A’
Introduction
Strategic Planning
Strategic planning is a process that brings to life the mission and vision of the enterprise. A strategic plan, well crafted and of value, is driven from the top down; considers the internal and external environment around the business; is the work of the managers of the business, and is communicated to all the business stakeholders, both inside and outside of the company.
As a company grows and as the business environment becomes more complex the need for strategic planning becomes greater. There is a need for all people in the corporation to understand the direction and mission of the business. Companies consistently applying a disciplined approach to strategic planning are better prepared to evolve as the market changes and as different market segments require different needs for the products or services of the company.
The Process
There is no one formula or process for strategic planning. There are however, principles and required steps that optimize the value of
A case analysis of Dunkin’ Donuts with a focus on tools available for strategic planning.
April 2013
Abstract
The following essay is based on the Quick Service Restaurants brand (QSR)- Dunkin’ Donuts. The company has been studied and a case study regarding the growth of the company from 1950 till today has been studied. Growth strategies of the company have been used to understand how they reached the position of America’s largest QSR.
The Legal, Moral and Ethical Issues of the company have also been studied and the solutions to those issues and the implementation has been studied
Contents Abstract i Introduction 1 Strategic Planning 1 The Process 1 Dunkin’ Donuts 3 Mission Statement 3 Vision Statement 3 Case Study 3 Growth Strategy 4 Growth Strategies used by Dunkin’ Donuts 4 SWOT ANALYSIS 9 Legal, Moral and Ethical Issues 10 Conclusion and Recommendation 11 Bibliography 12
Part ‘A’
Introduction
Strategic Planning
Strategic planning is a process that brings to life the mission and vision of the enterprise. A strategic plan, well crafted and of value, is driven from the top down; considers the internal and external environment around the business; is the work of the managers of the business, and is communicated to all the business stakeholders, both inside and outside of the company.
As a company grows and as the business environment becomes more complex the need for strategic planning becomes greater. There is a need for all people in the corporation to understand the direction and mission of the business. Companies consistently applying a disciplined approach to strategic planning are better prepared to evolve as the market changes and as different market segments require different needs for the products or services of the company.
The Process
There is no one formula or process for strategic planning. There are however, principles and required steps that optimize the value of
Bibliography: Brands, D. (2012). Annual Report 2012. massechusetts: Edgar Online. Donuts, D. (2011). Global Presence. Retrieved April 12, 2013, from Dunkindonuts: http://www.dunkindonuts.com/content/dunkindonuts/en/company/global.html Dunkin '. (2012). Code of Business Conduct and Ethics. Canton. Kumar, D. (2010). Enterprise Growth Strategy: Vision, Planning and Execution. Surrey: Ashgate Publishing Group. Leiber, N. (2009, October 8). Attorneys Criticize Dunkin ' Donuts ' Litigious Behavior. Business Weekly . Mathews, J. F., & Lee, H. Business Devlopment Index. Columbus: Ohio State University. Saibus. (2012). Dunkin ' Brands Is Brewing Up Strong Perfomance. Seeking Alpha. Wheelin, T. (2005). Concepts in Strategic Mangement.