1. INTRODUCTION
Anthony Giddens was born on January 8, 1938. He is a British sociologist who is known for his theory of structuration and his holistic view of modern societies. He is considered to be one of the most prominent modern sociologists, the author of at least 34 books, published in at least 29 languages, issuing on average more than one book every year. In 2007, Giddens was listed as the fifth most-referenced author of books in the humanities. He has served as Director of the London School of Economics in 1997 until 2003.
Structure is defined by Giddens as rules and resources, organized as properties of social systems. The theory of structuration is a social theory of the creation and reproduction of social systems that is based in the analysis of both structure and agents without giving primacy to either. In other words, when we communicate with one another, we create structures that range from large social and cultural institutions to smaller individual relationships. As communicators act strategically according to rules to achieve their goals, they do not realize that they are simultaneously creating forces that return to affect future action. Structures like relational expectations, group roles and norm, communication networks and societal institutions affect social action. But these variables may also both affect and are affected by social action. These structures provide individual with rules that guide their actions, but their action in turn create new rules and reproduce old ones.
Figure 1: Variables of the theory.
2. ORIGINS OF STRUCTURATION THEORY
Sociologist Anthony Giddens adopted a post-empiricist frame for his theory, as he was concerned with the abstract characteristics of social relations. This leaves each level more accessible to analysis via the ontologies which constitute the human social experience: space and time and thus, in one sense, 'history '.
References: Gidden, A. (2013). wikipedia. Retrieved from http://en.wikipedia.org/wiki/Structuration_theory#Group_ communication Gidden, A. (2013). wikipedia. Retrieved from http://en.wikipedia.org/wiki/Structuration foss, S. W. (2006). Theories of Human Communication. Boston USA: Wardworth karsten, M. J. (2003). Structuration Theory and Information research System. UK: The Judge Institute of Management University of Cambridge. Jeremy Rose, Rens Scheepers. (2001). Structuration Theory and Information System of Development : Framework For Practices. slovenia: Global Co-Operation in the New Millennium.