Student 12014354University Of South Wal
Student 12014354 University of South Wales Year 2014-2015
Global Business Report ER3S72
ELECDYNE
Abstract:
This report will help Elecdyne a Japanese SME analyse and apprehend the opportunities and risks of the internal and external business environment concerning the electronic industry in three chosen countries helping the company think about its futurology. With the help of strategic models, analytical frameworks and a large range of sources, this report will provide Elecdyne with a clear view of which country to choose in terms of internationalization providing them with a strong vision of what to expect within the industry. All academic references can be found at the end of the report.
Contents
1.0 Introduction to the company and its situation p.3
2.0 Current and future business plan using STEEP analysis p.3
STEEP table p.3-4
3.0 Chosen countries for internationalization p.4-5
4.0 SWOT analysis p.5-6
5.0 PEST table of weights analysis p.6
PEST weighed table p.6-7-8
Summary of total scores p.9
6.0 Appropriate entry method of internationalization p.9-10
7.0 Conclusion p.11
1.0 Introduction to Elecdyne
About Elecdyne:
Elecdyne is a Japanese SME established in 1990 and based in Tokyo. The company started with only 5 workers and is now a growing company employing 100 employees producing a wide range of quality electronic goods at a competitive price such as televisions, CD players, hi-fi equipment and more using technology licensed from many multinationals. Elecdyne only operates in Japan targeting therefore only the Japanese electronic market purchasing from local suppliers around Tokyo.
Currently Elecdyne is now struggling and has failed to increase its sales within the past two years seeing its profits decrease, failing to reach its goals, facing financial issues. The company is finding it hard to compete within the current economic situation therefore Elecdyne has
Global Business Report ER3S72
ELECDYNE
Abstract:
This report will help Elecdyne a Japanese SME analyse and apprehend the opportunities and risks of the internal and external business environment concerning the electronic industry in three chosen countries helping the company think about its futurology. With the help of strategic models, analytical frameworks and a large range of sources, this report will provide Elecdyne with a clear view of which country to choose in terms of internationalization providing them with a strong vision of what to expect within the industry. All academic references can be found at the end of the report.
Contents
1.0 Introduction to the company and its situation p.3
2.0 Current and future business plan using STEEP analysis p.3
STEEP table p.3-4
3.0 Chosen countries for internationalization p.4-5
4.0 SWOT analysis p.5-6
5.0 PEST table of weights analysis p.6
PEST weighed table p.6-7-8
Summary of total scores p.9
6.0 Appropriate entry method of internationalization p.9-10
7.0 Conclusion p.11
1.0 Introduction to Elecdyne
About Elecdyne:
Elecdyne is a Japanese SME established in 1990 and based in Tokyo. The company started with only 5 workers and is now a growing company employing 100 employees producing a wide range of quality electronic goods at a competitive price such as televisions, CD players, hi-fi equipment and more using technology licensed from many multinationals. Elecdyne only operates in Japan targeting therefore only the Japanese electronic market purchasing from local suppliers around Tokyo.
Currently Elecdyne is now struggling and has failed to increase its sales within the past two years seeing its profits decrease, failing to reach its goals, facing financial issues. The company is finding it hard to compete within the current economic situation therefore Elecdyne has