Study on Customer Satisfaction and Attitude Towards Idea and Vodafone
INTRODUCTION
1.1 OVERVIEW
We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984).
The deregulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry.
The need for the Communications over the longer distance has become the most important aspect of the human lives. The term telecommunication is applied on the number of things such as internet, mobile phones, VOIP, satellite systems, radio, television, LAN and satellite phones. It is a great medium for the distant educational resources, business promotion, voice communication and entertainment. It has reduced the need of physical travel as with its power we can communicate with each other through the video conferencing, emails, chats, and internet phone calls. It has made the people from all around the world to come closer to each other. It has great impact on the large number of the businesses.
Today we need to communicate with the people on the other part of the globe. Telecommunication is the electronic transmission of the voice, data, text, images and video signals over a long distance
The mobile telephone market has changed dramatically over the past 5 - 6 years in INDIA. Mobiles have become so popular that many people use their handset as their only phone and rarely use a landline. The telecommunications industry at present is a much more competitive market and customers have a diversity of services, product, and sellers to choose from. Customers of telecommunications services stipulate s high quality from their suppliers. They have
1.1 OVERVIEW
We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984).
The deregulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry.
The need for the Communications over the longer distance has become the most important aspect of the human lives. The term telecommunication is applied on the number of things such as internet, mobile phones, VOIP, satellite systems, radio, television, LAN and satellite phones. It is a great medium for the distant educational resources, business promotion, voice communication and entertainment. It has reduced the need of physical travel as with its power we can communicate with each other through the video conferencing, emails, chats, and internet phone calls. It has made the people from all around the world to come closer to each other. It has great impact on the large number of the businesses.
Today we need to communicate with the people on the other part of the globe. Telecommunication is the electronic transmission of the voice, data, text, images and video signals over a long distance
The mobile telephone market has changed dramatically over the past 5 - 6 years in INDIA. Mobiles have become so popular that many people use their handset as their only phone and rarely use a landline. The telecommunications industry at present is a much more competitive market and customers have a diversity of services, product, and sellers to choose from. Customers of telecommunications services stipulate s high quality from their suppliers. They have
Bibliography: BOOKS * Philip Kotler , Marketing Management WEBSITES * www.ideacellular.com * www.vodafone.com